By: Scott Gillum on July 02, 2015
Marketers often struggle with how to deliver an authentic brand experience to customers. It starts from within, Scott Gillum writes.
By: Scott Gillum on January 09, 2015
Finding and leveraging key influencers can help marketers distribute content more efficiently, writes Scott Gillum.
By: Scott Gillum on September 18, 2014
Touch ID from Apple Pay has the potential to finally push mobile ad spending over the hump, Scott Gillum writes.
By: Scott Gillum on December 04, 2015
Machines may be generating more content, but they can't make emotional connections, writes Scott Gillum. Enter design thinking.