By: Seth Fineberg on May 06, 2014
Equipment maker is hoping for another hit with its latest "Built For It" video, featuring a phone being dropped, drowned and crushed.
By: Seth Fineberg on July 03, 2014
Data storage giant NetApp plans to expand its content-marketing strategy and overall brand message to reflect partnership over technology.
By: Seth Fineberg on May 29, 2014
There's more value in telling a story than just feeding the sales pipeline, Ms. Comstock said at the Business Marketing Association meeting.
By: Seth Fineberg on March 26, 2014
One year after a TV campaign crashed its website, Arrow Electronics is looking to animated digital ads to help deliver its brand message.
By: Seth Fineberg on April 11, 2014
Marketer is airing over 50 spots during the golf tournament, showcasing what other companies have made with its technology.