By: Seth Fineberg on May 29, 2014
There's more value in telling a story than just feeding the sales pipeline, Ms. Comstock said at the Business Marketing Association meeting.
By: Seth Fineberg on March 26, 2014
One year after a TV campaign crashed its website, Arrow Electronics is looking to animated digital ads to help deliver its brand message.
By: Seth Fineberg on October 30, 2000
By: Seth Fineberg on May 03, 2014
Panasonic is telling the story of how it installed a massive screen at the Kentucky Derby in a bid to attract business.
By: Seth Fineberg on April 17, 2014
Symantec will launch a major rebranding effort next week in the shadow of a new CEO search and rumors of a potential breakup or sale.
By: Seth Fineberg on March 06, 2014
Post-shakeup, Chris Capossela gets chance to implement 'One Microsoft.'