By: Seth Fineberg on July 03, 2014
Data storage giant NetApp plans to expand its content-marketing strategy and overall brand message to reflect partnership over technology.
By: Seth Fineberg on October 30, 2000
By: Seth Fineberg on June 17, 2014
Global print and digital push positions unit as a technology and services provider.
By: Seth Fineberg on April 17, 2014
Symantec will launch a major rebranding effort next week in the shadow of a new CEO search and rumors of a potential breakup or sale.
By: Seth Fineberg on February 14, 2014
The growing need to integrate marketing efforts and optimize returns on campaign investments will drive the surge.