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Affluency: New Definitions of Luxury

By: Stephen Kraus on December 06, 2011

Affluent Americans spend $1.6 trillion across all categories. Looking at the results of a new Ipsos Mendelsohn study, here's how they spend it and how they're redefining "luxury," including the emergence of "treats" as a subcategory.

Affluency: New Survey Reveals Growing Media Use

By: Stephen Kraus on October 27, 2011

Internet use is already essentially universal among the affluent, with 98% going online. The surprising finding from the 2011 Ipsos Mendelsohn Affluent survey is that in the past year alone, affluent internet use rose about 20%, to more than 30 hours in a typical week. But media use is not a zero-sum game.

Stat of the Day: the Unique Profile of LGBT Affluents

By: Bob Shullman on September 14, 2011

Affluents who describe themselves as members of the LGBT community have a distinctive profile, one that is particularly attractive to marketers and advertisers in a variety of categories.

Affluency: Three Trends to Watch for 2012

By: Stephen Kraus on January 04, 2012

Affluency: In this month's column, Ipsos Mendelsohn looks at the data it has collected about affluent's shopping patterns throughout the year, and distills it into three key takeaways to help marketers prepare for 2012 and beyond.

Affluency: Media Use in Extraordinary Times

By: Bob Shullman on June 17, 2011

Fifty-seven percent of affluent consumers learned of Osama Bin Laden's death from TV. Strikingly, 43% did not. These individuals reflect the tremendous diversity and fragmentation of today's media landscape.