By: Teressa Iezzi on July 16, 2006
In a new online component of its Bold Moves campaign (fordboldmoves.com), Ford is promising a warts-and-all look at its own creative process. A documentary crew led by "Monster" directors Joe Berlinger and Bruce Sinofsky theoretically will capture the inner workings of Ford's reinvention -- or slow, painful demise. That Ford is even undertaking this kind of exercise in open-door marketing is the amazing and instructive thing here.
By: Teressa Iezzi on June 02, 2006
With this selection, we're calling out an overall idea. Read all about it in Opinion .
By: Teressa Iezzi on September 27, 2010
NEW YORK (AdAge.com) -- Like many successful brands born of the digital age, Google hasn't been known for advertising, and certainly not TV advertising. So its appearance in this year's Super Bowl was something of a surprise. This is, you'll recall, the company whose founders vowed that it would be a cold day in hell before they'd do a TV commercial. What Jesus-like figure at which of Google's ad agencies had converted the company to a big-ticket TV advertiser? Had Google started to work with McGarryBowen?
By: Teressa Iezzi on March 03, 2006
By: Teressa Iezzi on June 22, 2009
The fact is, for now, Cannes still matters; awards still matter. Simply, awards are a marketing tool, for individuals and for companies. Especially now that clients are taking more of an interest in what goes on at Cannes, winning a Lion is business.