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Ford's Bold Move on the Web? Let America See It as Underdog

By: Teressa Iezzi on July 16, 2006

In a new online component of its Bold Moves campaign (fordboldmoves.com), Ford is promising a warts-and-all look at its own creative process. A documentary crew led by "Monster" directors Joe Berlinger and Bruce Sinofsky theoretically will capture the inner workings of Ford's reinvention -- or slow, painful demise. That Ford is even undertaking this kind of exercise in open-door marketing is the amazing and instructive thing here.

An Awards Show for Creative Rather Than Categorical Thinking

By: Teressa Iezzi on May 21, 2007

For all our lofty ideals and sui generic delusions, at the end of the day, we were essentially creating another industry award. My conscience is clear, though. The newly minted Creativity Awards were meant to do one thing, a thing we thought wasn't being done yet -- to recognize the best brand ideas without forcing them into increasingly constrictive media categories.

Linus Karlsson Leaves Mother, New York

By: Teressa Iezzi on November 15, 2010

NEW YORK (AdAge.com) -- Linus Karlsson, co-founder of Mother New York, is departing the shop and ending one of the industry's longest creative marriages. Mr. Karlsson is expected to take the creative reins at another agency.