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A More-Targeted World Isn't Necessarily a More Civilized One

By: Teressa Iezzi on January 29, 2007

I heard a media expert say this on a panel a while back: "If I'm a dog-food maker I am now able to send my commercial messages only to dog owners." I guess that spells good news for the makers of dog food and addressable media technology. But the statement also sends a little shiver up my spine as it hints at an increasingly alarming media and cultural trend -- the narrowing of the collective mind.