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Lack of Film Standout at Cannes Shows That Creativity Is Evolving

By: Teressa Iezzi on June 22, 2009

The fact is, for now, Cannes still matters; awards still matter. Simply, awards are a marketing tool, for individuals and for companies. Especially now that clients are taking more of an interest in what goes on at Cannes, winning a Lion is business.

Post-Digital Era Brings Traits of Web to Real World

By: Teressa Iezzi on May 24, 2010

NEW YORK (AdAge.com) -- Nicholas Negroponte declared the digital revolution over in 1998, but it took adland 12 more years to rework its basic creative, technological, philosophical and procedural assumptions. Today, much of the marketing world has embraced the spirit of the digital age, and perhaps the strongest evidence is that it's doing a lot of work that's not so, well, "digital."