1-10 of 310 entries were found for “Teressa Iezzi”

Refine Search:
Searching within:

Ford's Bold Move on the Web? Let America See It as Underdog

By: Teressa Iezzi on July 16, 2006

In a new online component of its Bold Moves campaign (fordboldmoves.com), Ford is promising a warts-and-all look at its own creative process. A documentary crew led by "Monster" directors Joe Berlinger and Bruce Sinofsky theoretically will capture the inner workings of Ford's reinvention -- or slow, painful demise. That Ford is even undertaking this kind of exercise in open-door marketing is the amazing and instructive thing here.

Meet the Google 5, the Team Behind 'Parisian Love' Super Bowl Spot

By: Teressa Iezzi on September 27, 2010

NEW YORK (AdAge.com) -- Like many successful brands born of the digital age, Google hasn't been known for advertising, and certainly not TV advertising. So its appearance in this year's Super Bowl was something of a surprise. This is, you'll recall, the company whose founders vowed that it would be a cold day in hell before they'd do a TV commercial. What Jesus-like figure at which of Google's ad agencies had converted the company to a big-ticket TV advertiser? Had Google started to work with McGarryBowen?

Lack of Film Standout at Cannes Shows That Creativity Is Evolving

By: Teressa Iezzi on June 22, 2009

The fact is, for now, Cannes still matters; awards still matter. Simply, awards are a marketing tool, for individuals and for companies. Especially now that clients are taking more of an interest in what goes on at Cannes, winning a Lion is business.

Right About Nau

By: Teressa Iezzi on October 01, 2006

Can an apparel maker create an entire brand based on principles of sustainability? (And make outdoor apparel that will take you from bears to beers?)