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Doritos Gets Jump On Pre-Super Bowl Web Video Buzz

By: Thomas Pardee on February 03, 2011

NEW YORK (AdAge.com) -- While many big marketers are keeping fingers crossed for viral buzz to follow their Super Bowl spots, which will air Sunday before an estimated 100 million eager viewers, a few brands are getting a head start in the viral video space -- one with big payoffs.

Food Network Magazine Is No. 5 on Ad Age's Magazine A-List

By: Thomas Pardee on October 04, 2010

NEW YORK (AdAge.com) -- Last October, even as Gourmet became another victim of the ad downturn pummeling almost everyone in all media, the people behind Food Network Magazine actually had reason to celebrate: The risky venture they had begun the year before was reaching conspicuous fruition.

Bass Pro Shops

By: Thomas Pardee on November 15, 2010

NEW YORK (AdAge.com) -- Few retail stores can say they also serve as theme parks, summer camps and community centers in their regions, but Bass Pro Shops has made itself an exception.