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Media-Savvy Gen Y Finds Smart and Funny Is 'New Rock 'n' Roll'

By: Thomas Pardee on October 11, 2010

NEW YORK (AdAge.com) -- Members of Generation Y -- the demographic loosely defined as those born between 1980 on the early end and 2000 on the high end -- are truly the product of the turbulent times in which they were reared, and present a challenge for marketers who dare target this shrewd and, yes, narcissistic generation.

Veteran Health Marketer Tom Tebbens Dies at 67

By: Thomas Pardee on August 16, 2010

...AdAge.com) -- Longtime advertising executive, marketing director and and Emmy award-winning theater/TV producer A. Thomas "Tom" Tebbens died Aug. 11. He was 67

Summer Tours Get Icy Reception From Frugal Music Fans

By: Thomas Pardee on July 12, 2010

NEW YORK (AdAge.com) -- The economy may be in recovery, but the summer concert season is on life support. After a remarkably profitable summer last year, live shows featuring usually bankable artists are suffering from poor ticket sales, a cramped touring roster and, as a result, an unsettling array of cancellations.

Hulu Introduces $9.99 Subscriptions for Hulu Plus

By: Thomas Pardee on June 29, 2010

NEW YORK (AdAge.com) -- After months of speculation and rumors of a much-needed new business model, the on-demand web video site Hulu announced a new subscription service Tuesday called "Hulu Plus," which will allow users to unlock full seasons of premium shows on ABC, NBC and FOX across a variety of new platforms for a flat monthly fee of $9.99. Hulu Plus will still feature advertising, which means the company is adopting a model reminiscent of cable's -- collecting revenue from viewers and advertisers both.