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Hulu Introduces $9.99 Subscriptions for Hulu Plus

By: Thomas Pardee on June 29, 2010

NEW YORK (AdAge.com) -- After months of speculation and rumors of a much-needed new business model, the on-demand web video site Hulu announced a new subscription service Tuesday called "Hulu Plus," which will allow users to unlock full seasons of premium shows on ABC, NBC and FOX across a variety of new platforms for a flat monthly fee of $9.99. Hulu Plus will still feature advertising, which means the company is adopting a model reminiscent of cable's -- collecting revenue from viewers and advertisers both.

New York Media Highlight Blizzard Response Criticism

By: Thomas Pardee on December 28, 2010

NEW YORK (AdAge.com) -- As the Blizzard of 2010 slowed New York City to a screeching halt Monday, all eyes were on city service departments and Mayor Michael Bloomberg for help in digging the city out of the snow drifts and stalled subway cars, with a growing sense of frustration and chaos. The official response to the city's sixth-worst snowstorm on record -- or lack of response, according to some -- left the mayor with a PR problem. And the New York media were all over it.

The Hunger Games

By: Thomas Pardee on November 15, 2010

NEW YORK (AdAge.com) -- For a young-adult novel to find "Harry Potter"-level success is a feat often attempted but rarely achieved over the past decade. (Anyone remember "A Series of Unfortunate Events"?) But if any teen-lit franchise shows the potential to reach the critical mass of teen-wizard and vampire proportions, it's Scholastic's "Hunger Games" series, which -- tellingly -- is about to get the film treatment.