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Marketers Convene at BlogHer Annual Convention

By: Thomas Pardee on August 10, 2010

NEW YORK (AdAge.com) -- This year's BlogHer convention featured more than 100 sponsors and upward of 2,400 registered attendees, a record for the conference, now in its sixth year. Event organizers say this is reflective of a growing understanding by marketers of how women are making brand decisions for themselves, their families and -- increasingly -- their audiences.

Finding the Sweet Spot for Journalism and Social Media

By: Thomas Pardee on December 14, 2010

The New York Times recently dissolved its social media editor post after less than two years, while USA Today simultaneously appointed its first social media editor and The Wall Street Journal continues to plug ahead with an outreach editor who's been in place for a year.

Food Network Magazine Is No. 5 on Ad Age's Magazine A-List

By: Thomas Pardee on October 04, 2010

NEW YORK (AdAge.com) -- Last October, even as Gourmet became another victim of the ad downturn pummeling almost everyone in all media, the people behind Food Network Magazine actually had reason to celebrate: The risky venture they had begun the year before was reaching conspicuous fruition.