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KFC Branded Fire Hydrants Could Be a Wing-Wing Situation for Buffalo

By: Thomas Pardee on September 15, 2010

Earlier this year, The Company Formerly Known As Kentucky Fried Chicken -- which, incidentally, is the world's most popular chicken-wing marketer -- launched a public/private partnership with several cash-strapped U.S. cities that would emblazon the KFC logo and that of its "Fiery Grilled Wings" across fire hydrants and fire extinguishers all over the city, to be used only in case of emergency or for dinner inspiration. (This, from the same marketer that brought residents of four U.S. cities the, ahem, groundbreaking reality of branded pot-hole fillings in 2009.)

The Hunger Games

By: Thomas Pardee on November 15, 2010

NEW YORK (AdAge.com) -- For a young-adult novel to find "Harry Potter"-level success is a feat often attempted but rarely achieved over the past decade. (Anyone remember "A Series of Unfortunate Events"?) But if any teen-lit franchise shows the potential to reach the critical mass of teen-wizard and vampire proportions, it's Scholastic's "Hunger Games" series, which -- tellingly -- is about to get the film treatment.

Noted Business-Affairs Leader Shannon Kern Dies at 56

By: Thomas Pardee on December 15, 2010

NEW YORK (AdAge.com) -- Shannon Kerns, longtime talent-payment and business-affairs expert, died Dec. 9 in Santa Monica, Calif. after a five-year battle with cancer. She was 56.

What to Do When Bedbugs Bite Brand Reputations

By: Thomas Pardee on August 23, 2010

NEW YORK (AdAge.com) -- As notoriously difficult as bedbugs are to remove from your bed or closet, the resilient critters may be even trickier to shake from your company's reputation.

Jimmy Dean the Sausage King Dies at 81

By: Thomas Pardee on June 14, 2010

Sad news came out of Virginia on Sunday: The latest casualty in the recent rash of celebrity deaths is beloved country singer, actor, TV personality and famed sausagier Jimmy Dean, who passed away at the age of 81.