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Camping Under the Stars -- Um, Fluorescent Lighting

By: Thomas Pardee on June 28, 2010

HARRISBURG, Pa. (AdAge.com) -- Can't afford summer camp? Pack the kids off to Bass Pro Shops, where they can spend six weeks learning BB-gun shooting, archery, fishing, casting, tent-pitching and bird-watching. And it's all free -- including the s'mores.

Food Network Magazine Is No. 5 on Ad Age's Magazine A-List

By: Thomas Pardee on October 04, 2010

NEW YORK (AdAge.com) -- Last October, even as Gourmet became another victim of the ad downturn pummeling almost everyone in all media, the people behind Food Network Magazine actually had reason to celebrate: The risky venture they had begun the year before was reaching conspicuous fruition.

Remembering Elizabeth Taylor in Advertising

By: Thomas Pardee on March 24, 2011

When Elizabeth Taylor wasn't delivering Academy Award-winning performances in some of Hollywood's most memorable films of the 1940s, '50s and '60s, she was lending her image and influence to brands in print ads and TV spots.

Readers Blast GM's Decision to Cut 'Chevy' From Its Language

By: Thomas Pardee on June 10, 2010

NEW YORK (AdAge.com) -- A recently leaked General Motors employee memo revealed two VPs' efforts to squash all uses of the well-loved Chevy brand moniker in favor of the more formal Chevrolet -- a plan that didn't fare well with Ad Age readers. A crushing 96% of poll respondents said the shift is the wrong move for Chevrolet and for GM. Many cite Chevy's place in the American zeitgeist -- a niche dating back to the brand's birth in 1911 -- as reason enough to keep it around.

New York Media Highlight Blizzard Response Criticism

By: Thomas Pardee on December 28, 2010

NEW YORK (AdAge.com) -- As the Blizzard of 2010 slowed New York City to a screeching halt Monday, all eyes were on city service departments and Mayor Michael Bloomberg for help in digging the city out of the snow drifts and stalled subway cars, with a growing sense of frustration and chaos. The official response to the city's sixth-worst snowstorm on record -- or lack of response, according to some -- left the mayor with a PR problem. And the New York media were all over it.