By: Thomas Pardee on June 22, 2012
This week's surprise trending celebrity proved that no matter how far removed from Justin Bieber a trend may seem, it can always find its way right back to him.
By: Thomas Pardee on November 15, 2010
NEW YORK (AdAge.com) -- For a young-adult novel to find "Harry Potter"-level success is a feat often attempted but rarely achieved over the past decade. (Anyone remember "A Series of Unfortunate Events"?) But if any teen-lit franchise shows the potential to reach the critical mass of teen-wizard and vampire proportions, it's Scholastic's "Hunger Games" series, which -- tellingly -- is about to get the film treatment.
By: Thomas Pardee on March 24, 2011
Ad Age spoke with Christopher Barger, GM's former director of global social media, about his plans at Voce, social media's maturation, the overemphasis on counting fans and followers, and Chrysler's instantly infamous f-bomb tweet.
By: Thomas Pardee on March 02, 2012
Another week, another sexually charged ad to debut on the Viral Video Chart -- but this time, it's from a less expected source.
By: Thomas Pardee on March 11, 2012
You tune into a cable network and peruse the roster: a reality show about a child beauty queen, a pop-culture review and a canine-makeover series. No, this isn't TLC or Oxygen, but Logo, Viacom's LGBT-focused cable channel.
By: Thomas Pardee on September 25, 2012
"Big Bang Theory" fans are getting loud again.