By: Tim Peterson on October 31, 2014
Amid laying off members of its global ad sales team, Microsoft has hired Ritu Trivedi away from MediaVest to lead its sales marketing team.
By: Tim Peterson on June 29, 2015
The deal with AOL effectively marks Microsoft's exit from the ad-sales business.
By: Tim Peterson on May 28, 2015
Google unveiled a new mobile wallet, operating system for the Internet of Things, virtual-reality tools and app install ads on Thursday.
By: Tim Peterson on December 19, 2013
Long the country's second-largest ad seller, Yahoo will cede share of net U.S. digital ad revenues to Facebook and Microsoft, per eMarketer.
By: Tim Peterson on June 30, 2015
Facebook is testing the ability for brands to only pay for their video ads once they've played for at least 10 seconds.
By: Tim Peterson on July 18, 2013
Google has been hurt by consumers' migration to mobile and found little relief in the second quarter despite overall revenue growth.
By: Tim Peterson on August 06, 2014
Not content to go after big TV advertisers' budgets, YouTube is also chasing down dollars from smaller advertisers.
By: Tim Peterson on December 26, 2013
...and FremantleMedia to more aggressively build out their digital businesses. Starker economics "Tim [Hincks, president of Endemol Group] at one point had said to me...
By: Tim Peterson on August 26, 2014
A few months after formally rolling out ads, Pinterest is trying to give marketers a better idea how to spend their money there.