By: Tom Goodwin on July 31, 2015
With the launch of Windows 10, Microsoft shines a light on the future of advertising -- where the device won't matter, Tom Goodwin writes.
By: Tom Goodwin on June 10, 2015
Media agencies can no longer ignore client needs, Tom Goodwin writes. Here are four trends driving the need for agencies to change.
By: Tom Goodwin on February 06, 2015
Advertising will need to change on the Internet of Things, from using intimate data to creating 'flow advertising,' Tom Goodwin writes.
By: Tom Goodwin on December 22, 2014
The next era of the web will be a thin layer of apps delivering highly personalized information, Tom Goodwin writes.
By: Tom Goodwin on April 14, 2015
A new agency model is needed for the digital world, Tom Goodwin writes. Here are three types of agencies that will emerge.