By: Tom Nightingale on March 11, 2013
Imagine: You're the marketing communications executive at your organization.
By: Tom Nightingale on June 16, 2011
B-to-b marketers have long had an advantage over our b-to-c counterparts.
By: Tom Nightingale on November 05, 2012
...dollars of marketing notwithstanding, the second place brand is quickly forgotten. Tom Nightingale is president of sales and marketing at ModusLink. He can be reached...