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  1. IBM Corp.
    Published: September 15, 2003

    IBM was incorporated in 1911 as the Computing-Tabulating-Recording Co.

  2. Illustration
    Published: September 15, 2003

    The beginnings of both commercial illustration and modern art, closely intertwined as they are, can be found in the late 1880s in Paris.

  3. India
    Published: September 15, 2003

    The first newspaper in India, the Bengal Gazette or Calcutta General Advertiser, was originally published by a Briton, James Augustus Hickey, on Jan. 29, 1780, and carried a few ads.

  4. Infomercial
    Published: September 15, 2003

    The term "infomercial" was originally coined as a pejorative label for TV commercials designed in length and format to resemble news programs or talk shows.

  5. Insurance
    Published: September 15, 2003

    In 1810, the Hartford Fire Insurance Co. began to place text-heavy ads in both local and regional newspapers declaring its charter, purpose and trustworthiness, a straightforward approach it continued to use for several decades.

  6. Integrated Marketing
    Published: September 15, 2003

    The concept of integrated marketing emerged in the 1990s as a new discipline in the advertising industry, quickly becoming an essential element of most brand management operations.

  7. Intel Corp.
    Published: September 15, 2003

    Robert Noyce, Gordon Moore and Andrew Grove, former engineers from Fairchild Semiconductor, founded Intel Corp. in Mountain View, Calif., in 1968.

  8. International Advertising Association
    Published: September 15, 2003

    The International Advertising Association—the only global partnership of advertisers, agencies, media and marketing communications professionals—was founded in 1938 as the Export Advertising Association.

  9. Internet/World Wide Web
    Published: September 15, 2003

    The Arpanet, predecessor of the Internet, was created in 1969 as a computer network for the sharing of information among four universities in California.

  10. Interpublic Group of Cos.
    Published: September 15, 2003

    Interpublic Group of Cos. emerged from McCann-Erickson Advertising as the brainchild of Marion Harper.

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