CLOSE X
More from Ad Age:
Creativity
Ad Age China
Bookstore
Jobs
Ad Age On Campus
Sign up for E-mail Newsletters

Search Results

Browse Encyclopedia
ABCDEFGHIJKLM
NOPQRSTUVWXYZ

Results 1 - 10 of about 39 (0.06 seconds)

  1. MacLaren McCann Canada
    Published: September 15, 2003

    Started in Toronto by Jack MacLaren, 1935; acquired the Norris-Patterson Agency, 1942.

  2. Magazines
    Published: September 15, 2003

    A magazine is a periodical publication, usually paperbound or accessed online, that contains written pieces (such as stories, essays, editorials, news reports, advice columns, poems or reviews), visual features (such as photos, cartoons or illustrations) and advertisements.

  3. Market Research
    Published: September 15, 2003

    The American Marketing Association defines market research as the function that links the consumer, customer and public to the marketer through information used to identify and define marketing opportunities and problems.

  4. Mars Inc.
    Published: September 15, 2003

    Frank C. Mars founded Mars' predecessor Mar-O-Bar Co. in 1922 in Minneapolis.

  5. Marschalk Co.
    Published: September 15, 2003

    Founded as Marschalk & Pratt by Harry C. Marschalk, 1923; merged with McCann-Erickson.

  6. Marsteller Inc.
    Published: September 15, 2003

    Founded by William A. Marsteller as Marsteller, Gebhardt & Reed through the purchase of Gebhardt & Brockson, 1951.

  7. Mass Communications Theory
    Published: September 15, 2003

    In the early days of mass communication theory—around the start of World War II—it was believed that the media were all-powerful while the audience consisted of nothing more than persuadable "sheep" awaiting instruction from their shepherd.

  8. Maxon Inc.
    Published: September 15, 2003

    Founded in Detroit by Lou Maxon, 1927.

  9. Maytag Corp.
    Published: September 15, 2003

    The first Maytag washing machine, the Pastime Washer, was introduced by Frederick Louis Maytag in 1907 as a means of keeping his agricultural implement company profitable during its slow season.

  10. McCaffrey & McCall
    Published: September 15, 2003

    Founded as LaRoche, McCaffrey & McCall, 1966.

1234››

Advanced Search

Advertising Age: Your Online Source for Marketing and Media News