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  1. N.W. Ayer & Son (N.W. Ayer & Partners)
    Published: September 15, 2003

    Founded as N.W. Ayer & Son by Francis Wayland Ayer in Philadelphia, 1869.

  2. N.W. Ayer & Son (N.W. Ayer & Partners)
    Published: September 15, 2003

    Founded as N.W. Ayer & Son by Francis Wayland Ayer in Philadelphia, 1869.

  3. Nabisco Inc.
    Published: September 15, 2003

    In 1898, William Moore and Adolphus Green merged Mr. Moore's New York Biscuit Co. and Mr. Green's American Biscuit & Manufacturing Co. to form the National Biscuit Co.

  4. Nast, Conde (1873-1942)
    Published: September 15, 2003

    Conde Nast was born in New York on March 26, 1873, to William and Esther Nast.

  5. Needham, Harper & Steers Advertising (DDB Needham Worldwide)
    Published: September 15, 2003

    Formed by merger of Chicago-based Needham, Louis & Brorby and Doherty, Clifford, Steers & Shenfield, 1964.

  6. Negative Advertising
    Published: September 15, 2003

    Negative advertising attacks or criticizes a sponsor's competitors or their brands or services by emphasizing attributes that are similar to but weaker than those of the sponsor.

  7. Nestlé S.A.
    Published: September 15, 2003

    Nestlé's roots go back to Anglo-Swiss Condensed Milk Co. and Nestlé Co., which merged in 1905 to become the Nestlé & Anglo-Swiss Condensed Milk Co. Condensed milk and chocolate were the marketer's two chief early products.

  8. Netherlands
    Published: September 15, 2003

    The Dutch advertising industry got started in the early 1880s with the founding of the first Dutch ad agencies, including De la Mar, which set up shop that year.

  9. Newspapers
    Published: September 15, 2003

    More promotional dollars are spent in newspaper advertising than almost any other medium.

  10. Nike Inc.
    Published: September 15, 2003

    In 1964, Phil Knight founded Blue Ribbon Sports, the predecessor of Nike, to market Japanese running shoes.

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