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Ogilvy & Mather Worldwide
Published: September 15, 2003
Opened in New York as Hewitt, Ogilvy, Benson & Mather, 1948; went public, 1966; acquired in a hostile takeover by WPP Group, 1989.
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Ogilvy, David (1911-1999)
Published: September 15, 2003
Born in West Horsley, England, on June 23, 1911, David Mackenzie Ogilvy was educated at Fettes College, Edinburgh, and at Christ Church College, Oxford, though he did not take a degree at Christ Church.
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Ohrbach's
Published: June 3, 2004
Ohrbach's, a bargain fashion store with branches in New York, New Jersey and California, achieved a national reputation in the 1940s and '50s for its low-priced, high-quality copies of French couture designs.
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Oil Companies
Published: September 15, 2003
In 1911, the U.S. Army launched a cross-country motor caravan to demonstrate the potential of motor transportation and to spark interest in creating a national highway system.
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Omnicom Group
Published: September 15, 2003
Allen Rosenshine, chairman of BBDO, created Omnicom Group in 1986 by joining BBDO, Doyle Dane Bernbach and Needham, Harper & Steers in an effort to counter the expansion of Britain's Saatchi & Saatchi.
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Oscar Mayer Foods Corp.
Published: September 15, 2003
The Oscar Mayer Foods Corp. has marketed a variety of meats since German immigrant Oscar F. Mayer and his brother Gottfried opened a meat market on the north side of Chicago in 1883.
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Outdoor Advertising
Published: September 15, 2003
Outdoor advertising is a high-intensity medium that reaches most population segments at high frequency levels for a relatively low cost, while generating retention levels comparable to those of other media.
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