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  1. Package Design
    Published: September 15, 2003

    Although the underlying technologies required for package making—such as paper and cardboard production and multicolored lithography—progressed from the late 18th century, packaging as a mass commercial marketing function began to achieve momentum.

  2. Packard Motor Car Co.
    Published: September 15, 2003

    The Packard Motor Car Co. had its origins in the New York & Ohio Co., an electrical manufacturing operation owned by brothers J.W. and W.D. Packard, of Warren, Ohio.

  3. Packard, Vance (1914-1996)
    Published: September 15, 2003

    Vance Packard was born May 22, 1914, in Granville Summit, Pa., and earned his bachelor's degree from Pennsylvania State University in 1936 and his master's degree from Columbia University in 1937.

  4. Paley, William (1901-1990)
    Published: September 15, 2003

    William Paley was born in Chicago on Sept. 28, 1901, to Ukrainian Jewish immigrants.

  5. Papert, Koenig, Lois
    Published: September 15, 2003

    Formed in a reorganization of Papert & Free as Papert, Koenig, Lois, 1960; became only second U.S. agency to go public, 1962.

  6. Paradiset
    Published: September 15, 2003

    Founded by Björn Rietz, Stefan Öström and Joakim Jonasson, in Stockholm, 1990; majority stake acquired by DDB Needham, 1993.

  7. Pepperidge Farm
    Published: September 15, 2003

    Pepperidge Farm was founded in 1937 by Margaret Rudkin, a Connecticut woman who began baking bread in a search for healthful recipes for her asthmatic son.

  8. PepsiCo
    Published: September 15, 2003

    Pepsi-Cola Co. traces its origins to August 1898 in New Bern, N.C., when Caleb D. Bradham first devised the formula for Pepsi-Cola.

  9. Perfume
    Published: September 15, 2003

    The modern perfume industry was born in France in the early 20th century.

  10. Perrier
    Published: September 15, 2003

    Perrier has had a presence in the U.S. since the beginning of the 20th century, but demand for the French bottled water started to increase during the mid-1970s, when health-conscious Americans began switching from soft drinks to mineral and other bottled waters.

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