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Quaker Oats Co.
Published: September 15, 2003

Three millers�Ferdinand Schumacher, Henry Parsons Crowell and Robert Stuart�founded Quaker Oats Co. in 1901.
Quantitative/Qualitative Research
Published: September 15, 2003

Advertising and related marketing research can be divided into two categories: quantitative and qualitative, although researchers often view these approaches in complementary terms.

Advertising Age: Your Online Source for Marketing and Media News

White Paper

The New Female Consumer: The Rise of the Real Mom

This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women's liberation movement.

Bob Garfield

Verizon Exiles IPhone to Island of Misfit Toys for the Holidays

Too-Cool Apple Now Finding Itself on the Receiving End of Competitor Ridicule

Special Report

America's Hottest Brands

Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them

3 Minute Ad Age Video

Wal-Mart CMO Reflects on The Chaos of 2006

Marketing Side Was 'Out of Control' He Says

Special Report

Marketer of the Year: Hyundai

The carmaker won handily in our reader poll, besting Walmart, McDonald's, Lego and Amazon

Ad Age Video

Eddie Murphy's Long-Term Effect on Ad Agency Diversity

The Video Story of Dallas' Marcus Graham Project

Weekly Online Poll

Will small digital-production shops working directly with clients turn big digital agencies into unnecessary middlemen?

Vote & Comment

Special Report

Power Players 2009

Meet the Marketers Who Are Taking the Recession Head-on

White Paper: 2010 America

What the 2010 Census Means for Marketing and Advertising

2010 America explains what you need to know about the biggest consumer market-research project of the decade: the 2010 U.S. census. Demographics expert Peter Francese, author of this highly readable Ad Age white paper, analyzes what the census will reveal about the changing face of consumers.