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  1. W/Brasil Publicidade
    Published: September 15, 2003

    Founded by Washington Olivetto in partnership with the Swiss group GGK under the name W/GGK, 1986.

  2. Wade Advertising Agency
    Published: September 15, 2003

    Founded by Albert G. Wade, 1909.

  3. Wal-Mart Stores
    Published: September 15, 2003

    Sam Walton started Wal-Mart Stores in 1962 with a 16,000-square-foot outlet in Rogers, Ark.-a humble beginning for a company that by the end of the 20th century was the largest and most powerful retailer in the U.S.

  4. Wanamaker, John (1838-1922)
    Published: September 15, 2003

    John Wanamaker was born in Philadelphia on Nov. 13, 1838.

  5. War Bonds
    Published: September 15, 2003

    During World War I, the U.S. government raised $5 billion to help pay for its war efforts through the sale of Liberty Bonds, enlisting the aid of celebrities such as actor Douglas Fairbanks.

  6. War, Impact on Advertising of
    Published: September 15, 2003

    During the major conflicts of the 20th century, the American ad industry managed to grow despite a dearth of new consumer goods to market.

  7. Warner-Lambert
    Published: September 15, 2003

    Warner-Lambert was created on March 31, 1955, when pharmaceuticals marketer Warner-Hudnut merged with Lambert Pharmacal Co., marketer of Listerine.

  8. Warwick & Legler
    Published: September 15, 2003

    Established in New York, 1939.

  9. Weaver, Sylvester L.
    Published: September 15, 2003

    Sylvester L. "Pat" Weaver was born in Los Angeles on Dec. 21, 1908.

  10. Weight-Loss Products and Plans
    Published: September 15, 2003

    The value of being thin, especially for women, started as a largely American preoccupation.

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