November 28, 2009
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The five-digit numbering code and sorting system known as ZIP code—for "zone improvement plan"—was implemented by the U.S. Postal Service in 1967 to streamline mail delivery and speed customer service and to improve the sorting of third-class bulk-rate mail.
This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women's liberation movement.
Too-Cool Apple Now Finding Itself on the Receiving End of Competitor Ridicule
Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them
Marketing Side Was 'Out of Control' He Says
The carmaker won handily in our reader poll, besting Walmart, McDonald's, Lego and Amazon
The Video Story of Dallas' Marcus Graham Project
2010 America explains what you need to know about the biggest consumer market-research project of the decade: the 2010 U.S. census. Demographics expert Peter Francese, author of this highly readable Ad Age white paper, analyzes what the census will reveal about the changing face of consumers.
Sponsored by ESPN. Join the world's leading media strategists for a celebration of creative thinking, innovation and a look at how the best are preparing for 2010. More
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