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Results 21 - 30 of about 45 posted on August 13, 2007 (0.10 seconds)
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Nike Setting the Pace in Interactive-TV Race
Published: August 13, 2007
By: Jeremy Mullman
CHICAGO (AdAge.com) -- Nike is charging past the rest of the country's marketers in the interactive-TV race, launching the most ambitious push in that medium to date. The footwear-and-apparel behemoth said last week that the new "Quick Is Deadly" campaign for its Zoom training-shoe line would include more than 20 minutes of interactive content accessible to Dish Network subscribers with DVRs.
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Here Come the Cuts at Chrysler
Published: August 13, 2007
By: Jean Halliday
DETROIT (AdAge.com) -- Bob Nardelli ain't no Lee Iacocca. You could almost hear the groans from dealers, agencies, media owners and the marketing department as Mr. Charm was announced this week as CEO of the "New" Chrysler. Not only is he an unlikely brand ambassador, but experts and the racing form suggest he'll hack the marketing budget, too.
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Billion-Buck Brands on the Block
Published: August 13, 2007
By: Jack Neff
BATAVIA, Ohio (AdAge.com) -- Unilever's $1.1 billion North American laundry business is the first of many big U.S. brands expected to hit the market in the months and years ahead as multinational marketers increasingly realize it doesn't pay to fight for share in slower-growing U.S. categories.
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Give This Pooch a Home (Whenever You Have Time)
Published: August 13, 2007
By: Kimberly D. Williams
FlexPetz, created in California, is a pet-sharing program that works in a way similar to other business schemes such as time shares and partial ownership of business jets.
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McDonald's Crisis Tip: Don't Fight the Children's Hospital
Published: August 13, 2007
By: Emily Bryson York
CHICAGO (AdAge.com) -- The study should have been easy enough to discredit: It was conducted with a statistically small sample by a group with an obvious agenda and came to the hardly surprising conclusion that kids are more interested in multicolored paper than plain paper. But rather than attack the source of the damaging research -- which just happened to be a children's hospital -- McDonald's seemed to decide the best defense was no defense at all.
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We'd Like to Whiten Our Fangs Before We Tear Into Another Ad
Published: August 13, 2007
By: Bob Garfield
We've decided -- since we've been prattling on for years about the digital revolution and the displacement of display advertising by the digital revolution -- this week not to do an ad review, per se. Instead, we're recounting our online search for dental relief. This may or may not result in a brighter smile, but maybe it will delay our tragic obsolescence for at least one more week.
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With New Game, Shark Week Campaign Evolves Into Killer App
Published: August 13, 2007
By: Teressa Iezzi
What it is about Shark Week? The Discovery staple just celebrated its 20th anniversary and enjoyed some of its highest ratings ever. Sure, there are harder things to sell than primal fear, but the channel has had a deft hand with the marketing of the franchise and has successfully made Shark Week a cultural event.
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Advertising Week Could Do Worse Than Mimic Tap Project
Published: August 13, 2007
By: Jonah Bloom
Unicef's The Tap Project is a case study in what Advertising Week could and should become. Pick your favorite cause. Then imagine how Advertising Week might tackle that problem. Imagine what could happen if even a 10th of the most brilliant, creative minds in the industry subjugated ego for a day to come up with the strategy, communications architecture and collateral for a one-week campaign of unprecedented scale.
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McD's Likely to Get Fried by Passive Response to Study
Published: August 13, 2007
According to a study by Stanford University's Packard Children's Hospital, preschoolers, when presented with identical food items -- one in a McDonald's wrapper and the other without -- overwhelmingly rated the branded one as tasting better. It's the sort of thing that strikes fear into the hearts of parents. It's also the sort of thing that puts a twinkle in the eyes of health advocates and regulation-happy politicians looking for another triumph for the good of the children. And the best McDonald's can offer is a too-little-too-late comment focusing on the facts as the marketer sees them.
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The End Is Near! A Farewell for Weekly World News
Published: August 13, 2007
By: Ann Marie Kerwin
It seems to have taken a while for reality to sink in for Weekly World News fans -- not really that surprising when you consider its readers were happy not to question headlines such as "12 U.S. Senators Are Space Aliens!" -- but last week they began to accept its demise.
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