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Results 1 - 10 of 37 for 01/05/2009 (0.93 seconds)
Stories: Digital
As Tracking Proliferates, Web Publishers Are Left Out
Published: January 05, 2009
NEW YORK (AdAge.com) -- Publishers across the web have spent considerable dollars to create desirable editorial environments for web readers and advertisers, only to have that value diluted by those packaging and re-selling the datastream left in their wake.
Columnists: The Media Guy
Digg This, HuffPo: What's $200 Million Divided by 2009 Reality?
Published: January 05, 2009
What if the privately held Huffington Post is worth not $200 million -- a cracked-out number floated last year -- or even $100 million, but, say, $2 mil?
Stories: News
Michael Phelps to Promote Mazda 6 in China
Published: January 05, 2009
BEIJING (AdAgeChina.com) -- Mazda Motor Corp. has tapped American swimming sensation Michael Phelps to relaunch its Mazda 6 in China. Mr. Phelps, who won eight gold medals and broke seven world records at the 2008 Olympic Games in Beijing, will be the brand spokesman for Mazda in the world's third-largest auto market.
Stories: MediaWorks
New York Times Sells Front-Page Ads
Published: January 05, 2009
NEW YORK (AdAge.com) -- The New York Times unveiled a display ad on its front page, despite decades of fear that advertising there could contaminate the journalistic product or brand.
Stories: MediaWorks
Broadcast Networks Face Identity Crisis
Published: January 05, 2009
NEW YORK (AdAge.com) -- NBC or TNT? While TV-industry suits and ad buyers will tell you a vast difference exists between the two, it's all the same to a kid channel-surfing his way up and down the cable box. Now even the biggest proponents of broadcast TV have begun to see a day when they will look more like cable networks than not.
Blogs: DigitalNext
Most Manufacturing Brands Are Missing the Mark Online
Published: January 05, 2009
Competition among manufacturing brands is fierce. Televisions, kitchen appliances, flooring, electronics, automotive -- each category is a crowded market. And in a climate where it's unclear whether there's enough to go around, most manufacturers are missing out on a prime opportunity to get ahead in the game: the digital channel.
Stories: News
Awards: Best Celebrity Performance in a 2008 TV Ad
Published: January 05, 2009
NEW YORK (AdAge.com) -- For the 11th year, Advertising Age ad critic Bob Garfield bestows awards for the best performances by an actor, actress and celebrity in a TV commercial. This eight-minute program marks the first time the awards have ever been announced in a video format.
Blogs: The Big Tent
Stay Positive Going Into a Bleak New Year
Published: January 05, 2009
Right now, it is hard to write any real happy endings -- especially about the state of diversity in advertising -- when tough decisions are being made daily, budgets are being cut, accounts are being lost and, with them, jobs.
Blogs: Adages
Is Frank Miller Working on Monkey Projects?
Published: January 05, 2009
If the promo site for Animal Planet's "Dark Days in Monkey City" doesn't make you think of "300" and "Sin City," then nothing will.
Stories: Global News
The VW Ad That May Be Too Violent for Britain
Published: January 05, 2009
The Advertising Standards Authority is investigating whether an ad from the Volkswagen Golf featuring a "Matrix"-style fight is too violent for children. So far the ad has sparked more than 100 complaints.
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