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Results 1 - 10 of 18 for 01/06/2009 (0.03 seconds)
Stories: News
Omnicom Taps Warren for New Diversity Role
Published: January 06, 2009
NEW YORK (AdAge.com) -- Omnicom Group has tapped Tiffany R. Warren of Arnold Worldwide to serve in the newly created role of chief diversity officer at the holding company.
Stories: Agency News
Edward Jones & Co. Names Cramer-Krasselt Agency of Record
Published: January 06, 2009
NEW YORK (AdAge.com) -- St. Louis-based brokerage Edward Jones & Co. has named independent Cramer-Krasselt, Chicago, its advertising agency of record, following a review.
Blogs: Adages
Wheaton Rants: Fox Should Have Its College Bowl Contract Revoked
Published: January 06, 2009
Fox has gone so overboard that throughout the game they show viewers the backside of the over-field camera, which is sporting a DirecTV bumper sticker. It's perhaps the most clumsy attempt at product integration I've ever seen.
Stories: News
Leo Burnett Settles 'Army of One' Suit for $15.5M
Published: January 06, 2009
CHICAGO (AdAge.com) -- Leo Burnett will pay $15.5 million to settle allegations that it overbilled the U.S. Army for work on its "Army of One" campaign, the Justice Department announced today.
Blogs: Book Reviews
Published: January 06, 2009
The core of DDB CEO chuck Brymer's argument lies in the book's subtitle: "Marketing to the Swarm as Well as the Herd." Consumers, he writes, now behave more like bees, birds and fish than beasts of the field. "In a community a small number of people -- sometimes even one person -- can quickly become the voice of a hundred, a thousand, or 200 million, in much the same way that a darting fish can move the entire school away from a single predator."
Stories: Digital
Recession May Move Mobile Away From Branding
Published: January 06, 2009
NEW YORK (AdAge.com) -- In mobile's brief lifetime, marketers have experimented with the medium both as a brand-building and a direct-response channel, with no major proof points having emerged on either side.
Stories: Digital
Want That Hit Song on iTunes? It'll Cost Ya
Published: January 06, 2009
NEW YORK (AdAge.com) -- In a huge win for the major record labels, Apple said iTunes would offer songs for as little as 69 cents. Under a new three-tiered pricing structure, iTunes songs will cost 69 cents, 99 cents or $1.69. How much a song costs will be determined by its popularity, allowing labels to charge more for songs that are most sought-after at the time of purchase.
Stories: Agency News
Former Lowe Exec Vitale Launches Agency
Published: January 06, 2009
NEW YORK (AdAge.com) -- Domenico Vitale, who last month left his post as chief strategy officer at Lowe, New York, has launched a start-up agency called People Ideas & Culture.
Stories: Agency News
Ogilvy to Lay Off Almost 10% in North America
Published: January 06, 2009
NEW YORK (AdAge.com) -- WPP's Ogilvy & Mather is preparing to cut nearly 10% of its North American staff today, according to executives familiar with the matter. The reductions -- which are anticipated to decrease the agency's head count by some 150 to 175 employees -- are expected to take place in New York and other Ogilvy offices nationwide.
Stories: Hispanic Marketing
Televisa Suit Against Univision Goes to Trial
Published: January 06, 2009
NEW YORK (AdAge.com) -- Univision Communications and Grupo Televisa, the Mexican media giant that supplies most of the U.S. Spanish-language TV network's highest-rated programming, went to trial today in U.S. District Court in Los Angeles after years of feuds and legal skirmishes.
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