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Results 1 - 10 of 26 for 01/07/2009 (0.08 seconds)
Blogs: The Big Tent
Cyrus Mehri and NAACP Come to Madison Avenue
Published: January 07, 2009
Mehri & Skalet's "Madison Avenue Project" promises to expose a "dramatic level of racial discrimination at executive levels in the American advertising industry in terms of pay and advancement."
Blogs: Songs For Soap
Minor Chords: 50 Cent, Truckless, Now Hitchhiking With the Rest of Us Bums
Published: January 07, 2009
The recession finally hits home: GM has canceled production of 50 Cent's Pontiac G8 truck.
Stories: Digital
Mobile Marketing Moves From Ads to Apps
Published: January 07, 2009
SAN FRANCISCO (AdAge.com) -- In lieu of banner ads, advertisers increasingly are building mobile applications that provide contained brand experiences along with a usefulness that keeps users interacting with the brand.
Stories: Madison+Vine: People & Players
Creating the Christopher Lowell Brand
Published: January 07, 2009
NEW YORK (AdAge.com) -- Christopher Lowell is now one of the most recognizable personalities in home design, thanks to his former TV series for the Discovery Channel, "The Christopher Lowell Show," and his eponymous product lines for Office Depot and Jo-Ann Fabrics and Crafts. But just over a decade ago, the male Martha Stewart was an ad executive, helping to develop Biolage shampoo for Ohio-based salon company Matrix, among other products.
Stories: MediaWorks: In Other News
End Times: Can America's Paper of Record Survive the Death of Newsprint? Can Journalism?
Published: January 07, 2009
End Times: Can America's paper of record survive the death of newsprint? Can journalism? The Atlantic looks at the predictions about the death of old media, nearly all of which have assumed a comfortingly long time frame for the end of printĀ—the moment when newspaper presses stop rolling and news goes entirely digital. Most of these scenarios assume a gradual crossing-over, almost like the migration of dunes, as behaviors change, paradigms shift, and the digital future heaves fully into view. The thinking goes that the existing brandsĀ—The New York Times, The Washington Post, The Wall Street JournalĀ—will be the ones making that transition, challenged but still dominant as sources of original reporting. But what if the old media dies much more quickly? What if a hurricane comes along and obliterates the dunes entirely? Specifically, what if The New York Times goes out of businessĀ—like, this May? What then?
Stories: MediaWorks: In Other News
Published: January 07, 2009
EW Loses Its Top Editor The New York Post reports that Time Inc. moved Entertainment Weekly's current managing editor Rick Tetzeli upstairs to work on special projects while moving People Executive Editor Jess Cagle into the top post at EW. EW has already shouldered a portion of the recent 600 person downsizing at Time Inc., losing somewhere close to 30 people from its editorial staff of nearly 120 people. If nothing else, the move to bring in a new editor should quell the rumors fanned by media web sites that the company planned to move the magazine into a web-only platform. Its profits declined from more than $50 million to around $10 million last year. For all of 2008, its ad pages were off by 20.7 percent to 1,223, according to Media Industry Newsletter.
Blogs: Songs For Soap
Iggy Pop Sells Insurance for Messy People
Published: January 07, 2009
Iggy Pop is selling insurance for Swiftcover in the UK.
Stories: News
The Joy of Cooking Not So Much
Published: January 07, 2009
CHICAGO (AdAge.com) -- For many consumers, the joy of cooking is about not having to do any -- and that's what Bellisio Foods, maker of Michelina's frozen entrees, is banking on. The package-foods marketer has licensed the "Joy of Cooking" name and is testing a line of frozen dishes in 3,500 grocery stores in 23 markets.
Stories: Digital
Microsoft to Be Default Search Engine on Verizon Phones
Published: January 07, 2009
SAN FRANCISCO (AdAge.com) -- Microsoft has elbowed out the much larger competition to become the default search engine on Verizon Wireless handsets, ending a drawn-out battle to mine advertising revenue from what is expected to be the largest U.S. cellular subscriber base.
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