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Results 1 - 10 of 28 for 01/08/2009 (0.07 seconds)
Stories: Madison+Vine: FYI
Geico to Sponsor Two Nat Geo Channel Shows
Published: January 08, 2009
Geico has signed on to be the first title sponsor of the National Geographic Channel series "Dangerous Encounters With Brady Barr" and "Wild."
Stories: MediaWorks
Key Congressman Floats DTV-Switch Delay
Published: January 08, 2009
WASHINGTON DC (AdAge.com) -- A key U.S. legislator is considering pushing back the Feb. 17 switch to all-digital broadcast TV signals. "With the date looming, moving the date back certainly warrants further discussion and may be a wise choice," said Daniel Reilly, an aide to Massachusetts Rep. Ed Markey, who heads the House Energy and Commerce Committee's telecom committee.
Stories: Agency News
Virgin Mobile Expands Creative Roster, Shifts Media Duties
Published: January 08, 2009
NEW YORK (AdAge.com) -- Virgin Mobile USA has shaken up its roster of creative and media shops as its chief marketer, Bob Stohrer, seeks a broader mix of agency partners to work on the brand.
Stories: News
Lay's Aims to Improve Its Chips' Image
Published: January 08, 2009
CHICAGO (AdAge.com) -- This news just in: Lay's potato chips are made from potatoes. To combat the perception of the snack as overprocessed, the ubiquitous chip is mounting a multimillion-dollar campaign from agency Juniper Park, Toronto, that underscores the fact that the product is made from just three ingredients: potatoes, sunflower oil and salt. The tagline: "Happiness is simple."
Stories: Agency News
Hoegaarden Names Amsterdam Worldwide Global Agency
Published: January 08, 2009
CHICAGO (AdAge.com) -- Hoping to capitalize on a growing market for wheat beers, Anheuser-Busch InBev today named Amsterdam Worldwide global agency of record for its Hoegaarden beer, following a review.
Stories: MediaWorks
Festival of Media Moves to Valencia, Spain
Published: January 08, 2009
NEW YORK (AdAge.com) -- The Festival of Media, taking place April 19-21, is was moving from Venice to the Palacio de Congresos in Valencia, Spain, and adding a global awards program.
Stories: MediaWorks
Obama's Transition Team Urges Delay for Digital-TV Switch
Published: January 08, 2009
WASHINGTON (AdAge.com) -- President-elect Barack Obama's transition team is urging a delay in the Feb. 17 digital-TV transition. In a letter today to senators and congressmen, John Podesta, co-chair of the transition team, cited "major difficulties" in preparations for the digital changeover and new questions about the availability of coupons for converter boxes.
Stories: News
'Morning-After Pill' Catches Flak for MTV.com Ad
Published: January 08, 2009
NEW YORK (AdAge.com) -- The so-called morning-after pill is advertising on MTV.com. Emergency contraceptive Plan B has been controversial from the moment it was approved in 2006 as an over-the-counter drug available without a prescription to women 18 and older. Now, the brand's choice of ad placement is stoking debate about where --and at what age -- sexual- and reproductive-health education is appropriate.
Stories: MediaWorks
A Reality Show With a Decent, Empathetic Cast? Can That Work?
Published: January 08, 2009
Like many other viewers who came of voyeuristic age in the era of MTV's "The Real World," I've long since outgrown it. At some point, the exhaustively diverse casts and manufactured drama started to grate rather than amuse (did I say "amuse"? I meant "enlighten me that, like, being different is totally cool, because we're all totally fellow citizens of Planet Universe"). Around that same time, I started to preface my every utterance with a loud, thoughtful clearing of the throat and a rant about these young kids today, with the hair and the skateboards and the texting.
Stories: Madison+Vine: Data
Nielsen Product-Placement Report
Published: January 08, 2009
NEW YORK -- "Kitchen Nightmares" was the highest scoring show in the latest round of Nielsen's TV program product placement survey.
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