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Results 1 - 10 of 28 for 01/25/2008 (0.92 seconds)
Stories: News
Away From Financial Debates, Content a Dominating Theme
Published: January 25, 2008
Today has another very interesting day. In the halls and corridors there obviously has been a bit of discussion about the rogue trader at Societe Generale that just added a bit more spice to the financial debates and perhaps made people even more sensitive about financial stability and controls.
Stories: MediaWorks
Big Debut for 'Moment of Truth'
Published: January 25, 2008
MINNEAPOLIS (AdAge.com) -- It was a week of moments of truth. Fox's debut of "The Moment of Truth," the lie-detector reality show that revealed the veracity of viewers, as well as contestants, was the breakout premiere performance (a 9.5 rating and 24 share in the ad-centric adult 18-49 demographic), proving once again that what many people say they want isn't what they watch.
Stories: Web Video Report News
Eisner's Tornante Preps Book Prequel Web Series
Published: January 25, 2008
Blogs: Small Agency Diary
Published: January 25, 2008
With all of the negative news about the economy out there (I know, I wrote about it here last week!), I'm noticing a very positive trend for small-to-mid-size agencies: the ability to win business from leading advertisers.
Blogs: Songs For Soap
Published: January 25, 2008
The Grammy Awards, with its conservative tastes and dogged devotion to chart-toppers in a stumbling industry, are irrelevant, you say? Tell that to GM, the "official vehicle" of the ceremony on Feb. 10.
Stories: Web Video Report News
Published: January 25, 2008
Stories: Agency News
Initiative Wins Cadbury Schweppes $150M Media Account
Published: January 25, 2008
NEW YORK (AdAge.com) -- Interpublic Group of Cos.' Initiative has won Cadbury Schweppes Americas Beverages' $150 million media account, following a review, the marketer said.
Blogs: James Hibberd: Rated
No Lie: Fox's 'Moment of Truth' Opens Huge
Published: January 25, 2008
For the third time this month, the season's highest-rated new series premiere record has been shattered: Fox's provocative lie detector game show opened with a massive Nielsen rating thanks to an "American Idol" lead-in and plenty of viewer curiosity.
Blogs: Campaign Trail
Forget Debates. How About a Presidential Poker Tournament?
Published: January 25, 2008
Blogs: James Hibberd: Rated
Fox's Darnell Relieved Critics Dislike 'Moment'
Published: January 25, 2008
It's way beyond my expectations," Fox's president of alternative Mike Darnell says of the lofty premiere ratings for "Moment of Truth." "I cannot imagine a better retention of 'Idol.'" Darnell is basking in the day-after Nielsen glow—and inflamed critic responses—for his latest headline-grabbing unscripted effort.
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