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Results 1 - 10 of 54 for 01/26/2009 (0.02 seconds)
Stories: CMO Strategy
Published: January 26, 2009
Reducing headcount and cutting marketing expenses will not be enough to weather this recession. By leveraging 10 other strategic profit protectors, CMOs can reduce the effects of the severe economic downturn in ways that go beyond profit-threatening cost cutting.
Stories: MediaWorks
ABC Wins With 'Extreme Makeover: Home Edition'
Published: January 26, 2009
MINNEAPOLIS (AdAge.com) -- Sunday night network schedules used to be defined by movies of the week and miniseries, often to maximum audience effect. Now it's sitcoms, dramas, reality TV and action from the gridiron that make up the grid. ABC won the night with three hours of reality TV and one repeat drama over a first-run Hallmark Hall of Fame movie on CBS and part one of an NBC miniseries.
Stories: Hispanic Marketing
Casa y Hogar Halts Publication to Search for New Financing
Published: January 26, 2009
NEW YORK (AdAge.com) -- With shelter magazines hit heavily by the recession, the only Spanish-language title in that category, Casa y Hogar, has suspended publication and is looking for new financing and a new business model.
Blogs: Songs For Soap
Open Call: Bands Courting Marketers
Published: January 26, 2009
Hey band managers, musicians, label owners: Do you have any good advice on getting your music in front of marketers and agencies? What works or doesn't work?
Stories: News
Yes, the Super Bowl Is Well Worth $3M a Spot
Published: January 26, 2009
CHICAGO (AdAge.com) -- Surely, spending $3 million on a Super Bowl ad in the midst of a crushing economic downturn is a foolish waste when chief marketing officers' jobs are on the line? On the contrary, it's a bargain.
Stories: News
Marketing's New Red-Hot Seller: Humble Snuggie
Published: January 26, 2009
BATAVIA, Ohio (AdAge.com) -- The Snuggie blanket launched nationally on direct-response TV in October, just as the economy was slowing to a crawl, so the timing seemingly couldn't have been worse. However, it turns out the timing couldn't have been better.
Stories: MediaWorks
CBS Downgraded on 'Unimaginable' Local-Ad Declines
Published: January 26, 2009
NEW YORK (AdAge.com) -- CBS Corp. took a whack from investment firm Bernstein Research, which downgraded the broadcaster's stocks today to "underperform" in anticipation that the company will have to cut its dividend to keep its investment-grade credit rating.
Stories: MediaWorks
Who Served Up the Better Coffee Media Strategy in 2008?
Published: January 26, 2009
Starbucks, long admired by many for building its brand with only a passing interest in traditional advertising, faced a wave of activity last year from two very well-drilled media marketers in Dunkin' Donuts and McDonald's.
Stories: MediaWorks
Is Conde Nast Finally Fostering Digital?
Published: January 26, 2009
NEW YORK (AdAge.com) -- On the list of magazine publishers that have built big businesses online, Conde Nast Publications ranks pretty low. But now Conde is taking a new swing at this digital thing by consolidating digital sales under Conde Nast Digital.
Stories: News
SAG, AFTRA to Jointly Negotiate Mad Ave Contract
Published: January 26, 2009
LOS ANGELES (AdAge.com) -- Two actors unions that have butted heads in the past over contract negotiations with Hollywood producers announced yesterday that they have re-established a framework in which to jointly negotiate a soon-to-expire commercials contract.
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