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Results 1 - 10 of 54 for 02/02/2009 (0.07 seconds)
Stories: Hispanic Marketing
How Food Giant Goya Plans to Bring Latin Cuisine to the Masses
Published: February 02, 2009
NEW YORK (AdAge.com) -- As more companies target the growing U.S. Hispanic population, Hispanic marketers such as Goya are trying to extend their sales to the rest of America.
Columnists: Teressa Iezzi
This Is the Kind of Creativity We Should See More of in the Bowl
Published: February 02, 2009
Here's a handful of things you'd be better off evaluating than the commercials that happened to run Feb. 1 between 6 p.m. and 10 p.m. but that were not Super Bowl-worthy.
Stories: MediaWorks Watercooler
Watch Them All Fall Down: Another Mag Bites The Dust
Published: February 02, 2009
Domino is the fifth shelter title to succumb to the poor environment for home furnishing and housewares marketers since the crash of the real estate market.
Stories: MediaWorks
To Help Stretch Marketing Budgets, Mediabrands Expands Barter Unit
Published: February 02, 2009
NEW YORK (AdAge.com) -- Barter is back. As the economic downturn deepens, marketers are looking for ways to stretch their advertising dollars, and Mediabrands sees opportunity. The Interpublic Group of Cos. media agency is expanding its barter practice today, rebranding Magna Global Trading as Orion Trading and opening five new international offices in Australia, Brazil, Germany, Mexico and Spain.
Stories: Print Edition
Dougherty, Wheaton, Georgiadis Take on New Duties at Ad Age
Published: February 02, 2009
NEW YORK (AdAge.com) -- Ad Age is pleased to announce the promotion of four members of its editing team.
Stories: MediaWorks
NBC Makes Super Bowl Work Overtime for Its Own Programs
Published: February 02, 2009
NEW YORK (AdAge.com) -- The savviest marketer in Super Bowl XLIII? Kudos to the likes of Anheuser-Busch, PepsiCo and Cash4Gold, but the one marketer that managed to wring the most out of the night was the broadcaster of the event, NBC.
Stories: CMO Strategy
Why Marketing Clashes With Management
Published: February 02, 2009
What's the biggest problem in business today? Left-brain management and right-brain marketing don't see eye to eye. Management is verbal, logical and analytical. Marketing is visual, intuitive and holistic.
Stories: News
What's in a (Good) Product Name? Sales
Published: February 02, 2009
YORK, Pa. (AdAge.com) -- Can a clever product name translate to market share? And can an unpopular name sink it? Researchers at Strategic Naming Development say yes.
Stories: Video
VIDEO: Bob Garfield Reviews the Super Bowl Spots
Published: February 02, 2009
NEW YORK (AdAge.com) -- Advertising Age ad critic Bob Garfield found the 2009 Super Bowl of Advertising to be neither particularly bad nor particularly good. He does has some strong views about the very worst and the very best commercials that appeared this year. At the same time, he ponders the troubling implications that one of the worst pieces of creative work -- the Cash4Gold.com spot -- is likely to have the highest ROI of any ad in the game.
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