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Results 1 - 10 of 46 for 02/09/2009 (0.02 seconds)
Blogs: Campaign Trail
Obama Can't Sell Stimulus Without TV Ads
Published: February 09, 2009
Since the start of the general election, Barack Obama spent $11 million per week communicating with voters through TV. This unfiltered messaging proved to be one of candidate Obama's biggest strengths last fall. Since he took office in January, however, Obama has relied on a series of press conferences and the usual presidential forums to get his message to the American public.
Stories: CMO Strategy Columns
Resisting Fee Reductions Can Benefit Agencies and Clients Alike
Published: February 09, 2009
The current economic crisis sets the stage for uncomfortable conversations between advertisers and their agencies. It goes like this: The chief marketing officer and head of procurement meet with the agency. The CMO says, "This is a bad year for us. We are asking all suppliers to cut price. You need to share our pain. We're looking for a 15% cut; no room for maneuver." The agency, no stranger to this script, plays for time: "Let me get back to you."
Stories: Jonathan Salem Baskin
Don't Give in to the Pressure to Manipulate Consumers
Published: February 09, 2009
For all the declarations these days that "customers are in charge" or otherwise own our brands, there's a parallel process focused on turning them into zombie automatons, which we don't much like to talk about.
Stories: Digital
WPP Division Stakes Claim to Data From Its Online Ads
Published: February 09, 2009
NEW YORK (AdAge.com) -- When it comes to data ownership, the web is still in the Wild West phase, but WPP Group's media-buying arm, Group M, laid down the law recently.
Blogs: Small Agency Diary
It Takes More Than Creativity to Start an Agency
Published: February 09, 2009
Phil Johnson and I were talking about our new internet radio/podcasting project and at the end of the conversation, he said, "Know what, Zanger? You're great at creative, but you really need a business person." He's dead on.
Stories: CMO Strategy
Why Package-Goods Companies Should Market to Men
Published: February 09, 2009
A great societal shift is under way, and no one is taking advantage of it. Numerous trend reports, even the 2008 census, show conclusively that men are more and more involved in taking care of their children and homes. So you'd think package-goods marketers would jump at the chance to include them in their marketing mixes. But you'd be wrong.
Columnists: Lenore Skenazy
Smartphone Apps Great for Marketing, Bad for Social Skills
Published: February 09, 2009
Is it just my kid, or is every child over the age of 8 carrying around a smartphone that's making him dumb?
Blogs: Garfield's Ad Review
Direct Response Works -- the Products Being Sold However ...
Published: February 09, 2009
These days, when you say anything about direct response, you tend to get a direct response.
Stories: Rance Crain
In Journalism and War, Brady Showed Extraordinary Discipline
Published: February 09, 2009
Former Ad Age writer Jim Brady was one of a kind not only because of his superb writing skills but also because of his extraordinary discipline.
Stories: News
For Diversity Officers, No Good Deed Goes Unpunished
Published: February 09, 2009
NEW YORK (AdAge.com) -- It's not easy being a chief diversity officer. In fact, as the executives themselves note, having a thick skin and a healthy dose of perspective can be essential to the role.
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