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Results 1 - 10 of 70 for 03/17/2008 (0.09 seconds)
Stories: Print Edition
Video Is Video. I Can Just Put Our Expensive TV Ads on the Web, Right?
Published: March 17, 2008
Think of an online video ad as a sort of haiku -- make it enticing, but don't make it any longer than it has to be.
Stories: Web Video Report News
Published: March 17, 2008
Stories: Hispanic Marketing
P&G's Graciela Eleta de Cacho Lands at Univision
Published: March 17, 2008
NEW YORK (AdAge.com) -- Graciela Eleta de Cacho, who was the head of Hispanic marketing at Procter & Gamble Co. until the end of 2007, is now working as a consultant for leading Spanish-language TV network Univision Communications on strategic planning.
Stories: Special Report: TalentWorks Digital Career Guide
Stand Out in the Digital Landscape
Published: March 17, 2008
Rashid Tobaccowala knows a thing or two about how to sustain a successful career in digital media. Here he shares his perspective on how you, too, can have a digital career that doesn't just survive, but goes beyond and thrives.
Columnists: The Media Guy
Real Web 2.0 Mantra? Be Evil. Very Evil.
Published: March 17, 2008
Let's stop kidding ourselves: The webby arms race isn't going to involve quasi-utopian technological advances so much as bare-knuckled brawls (mostly in courtrooms, although sometimes in digital back alleys), hostile takeovers and -- sorry, consumers -- increasingly brazen attacks on personal privacy in the name of "relevant" advertising delivery. Let's consider the playing field and what the big boys have been up to lately, shall we?
Stories: Web Video Report News
Adobe Media Player to be Released in Upgrade Bundles
Published: March 17, 2008
Stories: Digital
As Marketers Shift to Digital, Big 4 Keep Pace
Published: March 17, 2008
Agency holding companies may actually be ahead of the curve on this digital thing. Digital services in 2007 accounted for 12.3% or $4.7 billion of worldwide revenue for advertising's Big Four -- Omnicom, WPP, Interpublic and Publicis -- according to Ad Age DataCenter estimates.
Stories: Special Report: Digital A-List
Digital A-List 2008: No. 8, Baidu
Published: March 17, 2008
Baidu.com is known as the "Google of China," the world's second-largest online market. Baidu has a dominant 62% share of China's search-engine market, according to China IntelliConsulting Corp. Google is the No. 2 player, with a 22.7% share, followed by Yahoo at 10.8%.
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