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Results 1 - 10 of 27 for 03/20/2008 (0.02 seconds)
Stories: Web Video Report News
Published: March 20, 2008
Stories: MediaWorks
The Magazine for Capitalist Tools
Published: March 20, 2008
Say what you want about the publishing business and the icy terror in its heart when it contemplates the future, but people confined to planes or waiting areas sure love their magazines, especially Us Weekly. In my informal survey, magazines outnumbered books by around five to one. (Related: I need a hobby.) Anyway, I now feel knowledgeable enough to anoint Forbes as the most discarded business magazine in the continental U.S.
Stories: Digital
Using Customer Service as a Branding Opportunity
Published: March 20, 2008
NEW YORK (AdAge.com) -- Conversing with consumers and finding out what they think about their brands has become a whole lot easier for marketers because of the web. And whether it's an actual customer-service call or inquiry or responding to a comment on the corporate blog, marketers need to start looking at each interaction as a marketing opportunity. That was one of the main themes that emerged during the "Listenomics: So you want to be a conversational marketer?" panel at the Ad Age Digital Conference.
Stories: Madison+Vine: News
Doritos Couples With Only MTV for Flavor Launch
Published: March 20, 2008
NEW YORK (AdAge.com) -- In the past few weeks, Frito-Lay's Doritos has quietly achieved online product-launch metrics most marketers would kill for. A microsite for its new Spicy Sweet Chili chips has garnered more than 13 million views and nearly 200,000 unique visitors who spend an average of 34 minutes on the site. If those numbers seem to you to come out of nowhere, perhaps it's because you're not an MTV viewer. The network is the sole media outlet Doritos is using to promote its new flavor.
Stories: News
If a Team Gets a New Home, Does It Get a New Name?
Published: March 20, 2008
NEW YORK (AdAge.com) -- Sports has been rife with odd branding results after franchises leave their cities. On the one hand, when the Houston Oilers moved to Tennessee, the team became the Titans. But when the New Orleans Jazz left the Crescent City for Salt Lake City, the result was the paradoxically named Utah Jazz. Often the equity in a name trumps the odd pairing of nickname and city, but other times it's just a financial decision to stand pat.
Blogs: Campaign Trail
Democratic March Madness: You Make the Call!
Published: March 20, 2008
With the end game to the Democratic primary very much up in the air, here are 10 questions, the answers to which could impact ad spending and message strategy in the near future. Care to take a stab at answering them?
Blogs: Songs For Soap
Published: March 20, 2008
Electronic dance group Groove Armada -- many of you may know them from "I See You Baby" in a Renault ad -- has inked a 360 deal with Bacardi that will cover their future touring and album releases during the next year. The group was formerly signed to Sony BMG's Jive Records.
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