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Results 1 - 10 of 27 for 04/02/2009 (0.02 seconds)
Stories: Global News
How Digital Marketing Can Move the Masses in India
Published: April 02, 2009
Blogger Sourabh Mishra shows how digital marketing can appeal to the mainstream. The case in point is Tata Tea's campaign to get out the vote in India.
Stories: Agency News
Charles Schwab Puts $100 Million Media Account in Play
Published: April 02, 2009
NEW YORK (AdAge.com) -- A number of media agencies are going to get the chance to "Talk to Chuck" about his $100 million media-planning and -buying account in the next few weeks. Charles Schwab, one of the only financial-services companies not to take any federal bailout money, has put its traditional and digital media business up for review.
Blogs: Songs For Soap
Come Together: Opening Hands for Brands
Published: April 02, 2009
As the traditional record business continues to struggle and figure out how to fix itself, the role of brands in music continues to be debated. Why?
Blogs: Small Agency Diary
Our Young Agency Gets More Aggressive
Published: April 02, 2009
I've never really had a "killer instinct," but it feels like I'm starting to get more aggressive. I don't think it's necessarily bad, but it is a zone that I am not exactly familiar with.
Stories: Video
How Canoe's CAAS Will Change Cable TV Advertising
Published: April 02, 2009
YORK (AdAge.com) -- New-media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to revolutionize the cable TV business. Canoe is an alliance of the country's six largest cable operators that is working to meld all their technology systems into a single national advertising platform. In his talk at Tuesday's Advertising Research Foundation conference, Mr. Verklin detailed how a new system called CAAS will dramatically change the industry.
Stories: Global News
A Former Leader in Digital, Argentina Tries to Get Back on Top
Published: April 02, 2009
Blogger Patricio Cavalli examines the challenges facing Argentine advertisers and agencies trying to get back to the top of the heap in digital.
Stories: MediaWorks
Baby Ducks, Pandas, Love, Who Needs 'Em?
Published: April 02, 2009
I think we have to stop this everything-old-is-new-again thing in its tracks. So let me play my small part by weighing in on two such efforts, ABC's "Cupid" revamp and Time Inc.'s 724th attempt at resuscitating its remembered-fondly-by-fogeys-who-can-still-remember-things Life brand.
Blogs: Adages
Donny Deutsch: It's OK to Make a Kid Cry If It Stops People From Smoking
Published: April 02, 2009
The New York City Department of Health has added another weapon to its anti-smoking arsenal. Joining Mr. Throat-hole and $9-packs of cigarettes: child abuse.
Blogs: DigitalNext
How the Web Deconstructed Microsoft's Latest Campaign
Published: April 02, 2009
Every day I'm reminded why I love the internet. Recently it was because Google Streetview caught some people LARPing, but today it's because the wonderful denizens of the web have completely deconstructed the latest Microsoft campaign -- the one called "Laptop Hunters," created by Crispin Porter & Bogusky -- and in doing so have cried foul play.
Stories: Madison+Vine: News
Archie and Friends Hang Out at ... a Luxury Hotel?
Published: April 02, 2009
NEW YORK (AdAge.com) -- Aficionados of the world of Archie comics are accustomed to seeing rich Veronica Lodge talk about her wealth; her best friend, Betty Cooper; and her red-headed paramour, Archie Andrews. Some readers might be taken aback to hear the teen wax eloquent about something else: the Riviera Resort in Palm Springs, Calif.
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