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Results 1 - 10 of 25 for 04/09/2009 (0.06 seconds)
Stories: MediaWorks
Daily Beast Inks Monthlong Deal With Luxury Handbag Maker
Published: April 09, 2009
NEW YORK (AdAge.com) -- The Daily Beast, Tina Brown's 6-month-old web venture, has had just a sprinkling of advertising partners thus far. It's run some ad units and sponsored content but has yet to establish any sort of consistent advertising presence. That's set to change with the launch of a monthlong partnership with Bottega Veneta.
Stories: MediaWorks
ABC's 'The Unusuals' Doesn't Hold on to 'Lost' Viewers
Published: April 09, 2009
MINNEAPOLIS (AdAge.com) -- NBC ended one cop caper, as "Life" had its season finale. ABC began another, with the program premiere of "The Unusuals." But it was the usual suspects -- "American Idol" and "Lie to Me" -- that rounded up the most viewers, allowing Fox to finish first with an overall 5.3/15 rating and share in the ad-centric 18-to-49 demographic, ahead of CBS (2.9/8), ABC (2.6/7), the CW (1.3/4) and NBC (1.2/3).
Stories: News
Retailers Find Hope in Another Month of Sales Declines
Published: April 09, 2009
NEW YORK (AdAge.com) -- Same-store sales fell in March for the sixth straight month, yet retail executives are positively upbeat.
Stories: MediaWorks
NBC's 'Southland' Pushes Ad Limits in L.A. Times
Published: April 09, 2009
NBC is promoting Thursday night's premiere of "Southland" with a front-page ad in Thursday's Los Angeles Times that appears to be unlike any other front page ad the paper has run previously.
Stories: Digital
YouTube, Universal Partner to Build Hulu for Music
Published: April 09, 2009
NEW YORK (AdAge.com) -- Google's YouTube and Universal Music Group, the world's largest record label, are going into business together in a deal they hope will forge a future for ad-supported music.
Stories: Agency News
WPP Folds Ill-Fated Dell Agency Enfatico Into Y&R Brands
Rupal Parekh
Published: April 09, 2009
NEW YORK (AdAge.com) -- Only 16 months after it set out to build a 1,000-person marketing agency to serve Dell's needs, London-based holding company WPP has folded the start-up into its Y&R Brands division.
Stories: Madison+Vine: News
IFC and Sundance School Advertisers in 'Indienomics'
Published: April 09, 2009
NEW YORK (AdAge.com) -- There's "Freakonomics," the rogue economic theory applied by Steven Levitt and Stephen J. Dubner to everything from legalized abortion's role in reducing crime to the socioeconomic implications of naming children. Then there's "Indienomics," IFC and Sundance Channel's theory for calming consumer-related chaos through relevant marketing.
Stories: Video
Why Turner Entertainment Dumped Third-Party Ad Networks
Published: April 09, 2009
NEW YORK (AdAge.com) -- One way to spice up an Ad Age Digital Conference panel is to pair an ad-network mogul with a media company sales exec who has dumped his online ad networks. The the clash between Turner Sports & Entertainment Senior VP Walker Jacobs and 24/7 Real Media Chairman David Moore provided further insights into one of the more contentious aspects of the online advertising business. Ad Age's two-day conference took place in New York's Metropolitan Pavilion.
Stories: MediaWorks
Can an Apache Beat a Gladiator? Dobrow Finds Out
Published: April 09, 2009
Judging by the just-debuted "Deadliest Warrior," Spike wants to grow up. Sure, the concept and execution might not teem with maturity: In a loft-like test lab, a "biomechanical engineer and karate black belt," an "E.R. doctor and UFC medic" and other torso-carnage savants set about determining which of two historical ass-kickers would come out on top in a mano a mano slobberknocker. Still, it shows that Spike finally has the confidence to advance beyond the manufactured, boisterous guy talk that lards its other original offerings.
Stories: MediaWorks Idea of the Week
Published: April 09, 2009
The British army needs to recruit about 15,000 candidates a year, so it's always on the lookout for new tools to reach its target. Its "Start Thinking Soldier" campaign centers on a series of online challenges that enable participants to test and develop the kinds of skills used by soldiers but within a discreet environment. For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.
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