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Results 1 - 10 of 11 for 04/24/2009 (0.07 seconds)
Blogs: Small Agency Diary
Can Your Agency Be a One-Stop Shop?
Published: April 24, 2009
Agencies are required to do more for less with a greater expectation to meet projected goals. The pressure to deliver has created a situation of both opportunity and danger. The opportunity to execute in-house offers more control over the brand elements and more revenue to the agency. The danger is incompetence.
Blogs: Adages
Craigslist Killed Newspaper Classifieds. You're Next
Published: April 24, 2009
We don't know yet if Philip Markoff is actually guilty of being the Craigslist killer. But we do know this: Craiglist -- and founder Craig Newmark -- are guilty. Guilty of murder.
Blogs: Songs For Soap
An Artifact From MTV's Product Placement Stone Age
Published: April 24, 2009
In a blog post yesterday, Businessweek's Jon Fine -- who's also a former Ad Ager -- dredged up the forgotten history of hair metal band Autograph and its pioneering product placement during MTV's wee years.
Stories: Video
BBDO's New World of Reverse Apprenticeship
Published: April 24, 2009
NEW YORK (AdAge.com) -- BBDO CEO Andrew Robertson, whose job responsibilities include catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts.
Stories: Digital
Yahoo Reorganizes Ad-Sales Team
Published: April 24, 2009
NEW YORK (AdAge.com) -- Yahoo has reorganized its ad-sales operations and appointed a new head of North American field sales, Mitch Spolan, who will report to Joanne Bradford, senior-VP for North American revenue.
Columnists: The Media Guy
So It's Official, Then: Ashton Kutcher Got Punk'd (Sorry, Twit!)
Published: April 24, 2009
I'm happy to report that overwhelmingly, readers were able to look past Ashton Kutcher's media stunt -- and the mass media's celebration of his "triumph" -- and parse what having 1 million Twitter followers really means and doesn't mean. In fact, all the reader response helped me crystallize my understanding of everything the media -- and Kutcher himself -- got wrong about his "win."
Stories: Digital
MySpace Names Ex-Facebook Exec Van Natta CEO
Published: April 24, 2009
NEW YORK (AdAge.com) -- In a heavily anticipated move, MySpace has named former Facebook exec Owen Van Natta as CEO. He replaces Myspace founder Chris DeWolfe, who left the post a day and a half ago but is staying on as an adviser. Mr. Van Natta's hiring was first reported by AllThingsD.com.
Stories: MediaWorks
Hearst Goes High Tech for Back-Office Functions
Published: April 24, 2009
NEW YORK (AdAge.com) -- Hearst Magazines is introducing a series of changes to the way it works with advertisers and subscribers that are meant to finally press technology for the benefit of print.
Blogs: Power 150 Blog
Please Welcome PostRank to the Power 150
Published: April 24, 2009
For a while now, we've been trying to find a way to make the Power 150 more dynamic so that that it's more reflective of current trends/influences and more fun to watch on a daily basis. After weeks of effort on the part of ourselves and the fine people at AideRSS, we'd like to announce our best stab at achieving these goals with the arrival of PostRank metrics on the Power 150.
Stories: MediaWorks
Thursday Shows All Under-Deliver Viewers for First Sweeps Night
Published: April 24, 2009
MINNEAPOLIS (AdAge.com) -- The first night of May sweeps brought new episodes of big shows. But it didn't bring enough viewers, as every Thursday prime-time program under-delivered its original-episode season average in the ad-centric 18-to-49 demographic.
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