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Results 1 - 10 of 25 for 04/29/2009 (0.06 seconds)
Stories: Madison+Vine: News
Why Amtrak Enlisted an Entertainment-Marketing Agency
Published: April 29, 2009
NEW YORK (AdAge.com) -- The railroad, decades old and long thought of as a form of transportation that emerged in tandem with the horse-drawn buggy, seems like a far-fetched candidate to indulge in the relatively nascent practice of branded entertainment. And yet Amtrak is (pardon the pun) chugging along into the modern day.
Blogs: DigitalNext
@Oprah Already Bored With Twitter? So What?
Published: April 29, 2009
Apparently it's been four days since @Oprah sent her last tweet -- in this case, asking Hugh Jackman if he wanted to catch dinner. So is the sky falling? Is the mainstream fascination with Twitter officially over? No way. In fact, most certainly not! Those who use Twitter, and I mean really use it based on the fundamentals of the service, won't be so quick to abandon it.
Stories: News
Pork Industry Groups: Don't Call It Swine Flu
Published: April 29, 2009
CHICAGO (AdAge.com) -- Ever heard of the H1N1 virus? It's the virus popularly referred to as swine flu -- until the U.S. pork industry got involved. The industry, fearing that uninformed consumers will avoid buying pork because they mistakenly assume the infection can be traced back to meat, has been lobbying to change the virus' name, and its effort seems to be paying off with increased use of a new, if somewhat clumsy, moniker.
Stories: News
Starbucks Reports Same-Store Sales Down 8%
Published: April 29, 2009
CHICAGO (AdAge.com) -- Starbucks promised new marketing, expanded value offerings and more cost savings to dig itself out of a financial morass. The company reported second-quarter earnings down 77%, primarily due to restructuring charges, and same-store sales down 8%. While the year-over-year decline in traffic is significant, it's a slight improvement from last quarter's 9% same-store-sales decrease, which was a 10% decrease in the U.S.
Stories: Agency News
Where Wieden Finds Future Minority Hires
Published: April 29, 2009
SAN FRANCISCO (AdAge.com) -- One surefire way agencies can foster the next generation of diverse talent is to go grass-roots and support local arts organizations, Wieden & Kennedy co-founder Dan Wieden told attendees at the 4A's Leadership Conference.
Stories: MediaWorks
Despite TiVo, Lead-Ins Still Matter
Published: April 29, 2009
MINNEAPOLIS (AdAge.com) -- In this age of remote controls, TiVo, Hulu and YouTube, do lead-in shows matter? Yes -- at least for TV's two true fall hits, as was evident in Tuesday's ratings-race results in the ad-centric 18-to-49 demographic.
Blogs: GoodWorks
Published: April 29, 2009
Are millennials leading the way toward a greener society? Janis Gaudelli of Generate Insight explores a new survey by her company showing that while millennials may be very environmentally aware, they don't always act on what they know.
Stories: MediaWorks
Bewkes: Plans for AOL to Be Revealed 'Very Soon'
Published: April 29, 2009
NEW YORK (AdAge.com) -- Time Warner didn't offer any decisions on what it will do with AOL during its first-quarter earnings call today, but it offered some heavy hints.
Stories: News
Published: April 29, 2009
CHICAGO (AdAge.com) -- Anheuser-Busch InBev is seeking to cut its spending on the Olympics by as much as 50%, according to a published report.
Stories: CMO Strategy
At Century 21, Social Media Is the New TV
Published: April 29, 2009
NEW YORK (AdAge.com) -- Since pulling all its national TV spending in January, Century 21 Real Estate has been making digital the focus of its marketing efforts in a bid to make lead generation more efficient. This week, the company is venturing into the next phase of its digital transition via online radio, social networking and Twitter.
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