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Results 1 - 10 of 24 for 05/13/2009 (0.05 seconds)
Stories: Fast Facts
Chinese Exports Fall for Sixth-Straight Month
Published: May 13, 2009
China's exports, one of the economy's primary drivers, fell 22.6% to $91.94 billion in April 2009 compared to the same month a year earlier, according to the General Administration of Customs. The decline was due to the weakening global economy, the depreciation of major Asian currencies and growing protectionism. Imports also fell, by 23% to $78.8 billion. April was the sixth consecutive month that both exports and imports shrank. Source: Xinhua News Agency
Stories: MediaWorks
NBC's 'Biggest Loser' Turns Into Biggest Gainer
Published: May 13, 2009
MINNEAPOLIS (AdAge.com) -- Sure, Fox's "American Idol" won, but "The Biggest Loser" was the biggest gainer, as the three-hour season-ender of NBC's unlikely reality hit was up 2% over its fall finale and, more tellingly, increased its season average rating 12% in the ad-centric 18-to-49 demographic. Still, the 4.7/13 rating and share was only good enough to put NBC in second place to Fox's 6.1/16. But the network was well above CBS (3.1/8), ABC (1.9/5) and the CW (1.0/3).
Stories: Madison+Vine: News
Sims Takes Its Virtual World to the Social Web
Published: May 13, 2009
NEW YORK (AdAge.com) -- Most gamers know what to expect from the Sims family: a chance to create characters and take them through many stages of life. To generate publicity for "The Sims 3," the first new edition of the game in five years, Electronic Arts will allow potential players to craft Sims characters ahead of the game's release that can travel with them as they surf from website to website. It's just one part of a multipronged marketing attack around the game's June 2 debut.
Blogs: Adages
Someone Bids $13,000 for Huffington Post Internship
Published: May 13, 2009
How bad is the job market for media types? A charity auction for a two- or three-month internship at the Huffington Post has collected bids as high as $13,000
Blogs: Small Agency Diary
Indie Shops Give Clients One Less Earnings Report to Worry About
Published: May 13, 2009
Independent agencies are not subject to the same deadlines and profit pressures that their publicly traded counterparts in advertising face.
Stories: FYI
Published: May 13, 2009
M&C Saatchi has opened an office in Beijing and started a digital division in China; Woongjin Cosmetics Appoints Cheil; Mango has appointed Aegis Media's Vizeum; Youku.com has launched a mobile video platform; and a Nielsen survey shows confidence among Hong Kong businesses is declining quickly.
Stories: News
Ugly Wudi Will Entertain Chinese Through Summer 2010
Published: May 13, 2009
The Chinese version of Ugly Betty will run for at least three more seasons with continued sponsorship from Unilever and Bausch & Lomb and a newcomer to the show, Perfetti Van Melle's Mentos brand.
Stories: News
Laurel Wentz
Published: May 13, 2009
The fifth-largest ad market is one of the toughest places in the world for foreign brands to succeed. Ad Age's White Paper by Normandy Madden, who has spent 11 years reporting on the successes and failures of brands in China, explores tactics and busts myths about how to win over consumers there. Here is an excerpt about the top ten things marketers must understand to succeed in China.
Stories: Spotlight
Kraft Launches Strawberry Oreos With Digital Sampling
Published: May 13, 2009
Kraft Foods has launched strawberry-flavored Oreo cookies in China with a digital campaign that connects online marketing with offline sampling for the first time in that market.
Stories: People & Players
Published: May 13, 2009
Lowe Worldwide has hired longtime Leo Burnett executive Shen Baiping as head of planning in China.
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