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Results 1 - 10 of 24 for 05/25/2009 (0.07 seconds)
Stories: MediaWorks
Never Mind Online Video -- Networks Rally Around TV
Andrew Hampp
Published: May 25, 2009
NEW YORK (AdAge.com) -- The rise of Hulu, DVRs and Facebook and slipping ratings across the board have forced the networks to do something we didn't expect at this year's upfronts: make the case that TV still dominates.
Stories: MediaWorks
Ad Age Picks the Best and Worst of the New Fall Lineup
Published: May 25, 2009
Presenting Ad Age's annual wager on the new shows likely to succeed as well as those we hope not to see again next year.
Stories: News
The Gloves Are Off: More Marketers Opt for Attack Ads
Published: May 25, 2009
CHICAGO (AdAge.com) -- It's going to be a cruel summer in advertising. Attack ads have been on the rise for the past year, but comparisons are getting sharper, responses are growing testier, and an increasing number of ad battles are ending up in court. Just don't expect a letup, because they're also working.
Stories: News
Credit-Card Issuers to Market to 'Deadbeats'
Published: May 25, 2009
YORK, Pa. (AdAge.com) -- A recession partly caused by extending too much credit to unqualified borrowers seems to be changing the approach of credit-card issuers. And the credit-card-reform legislation President Barack Obama signed into law last week will only make solid prospects who pay their bills on time all the more attractive.
Stories: Print Edition
Frustrating as It Is, Upfront Survives for a Good Reason
Published: May 25, 2009
This year, instead of focusing on price or calling yet again for the death of the upfront, let us consider what is bought and sold during the upfronts: networks.
Stories: News
Cisco Makes a Play for Mainstream Market
Published: May 25, 2009
SAN FRANCISCO (AdAge.com) -- For an advertiser that doesn't sell anything directly to consumers, Intel has made a name for itself among them. Now another tech titan, Cisco Systems, is hoping to follow in its footsteps.
Stories: Steve Rubel
Use Utility to Reach Out to Attention Crash Consumers
Published: May 25, 2009
To remain relevant today brands realize they increasingly have to create valuable utilities that consumers pull, and these need to seamlessly integrate into the hubs where consumers are investing their shrinking attention.
Stories: Video
How Del Monte Social-Media Strategy Created a New Pet Food
Published: May 25, 2009
NEW YORK (AdAge.com) -- It's one thing to debate the potential power of social-media marketing to influence product sales but quite another to watch a social-media project actually create a popular new product. In his keynote address at the Interactive Advertising Bureau's Social Media Conference last week, Forrester Research's Josh Bernoff explained how Del Monte Foods did that very thing in just six weeks.
Columnists: Jonah Bloom
Before Marketers Ask for Trust, Perhaps They Should Apologize
Published: May 25, 2009
There are many ads today from our imperiled banks, insurance companies and automakers telling us that we can still trust them and should still buy their products. But there's one word consumers haven't heard much that might serve these companies better than their current dirges: sorry.
Blogs: Garfield's Ad Review
Even If You're KG, There's No Getting Around It: This Is Bad
Published: May 25, 2009
In the space of 30 seconds with a famous basketball player, one of the greatest agencies in the world has managed to capture three of the five characteristics AdReview most despises in a TV commercial.
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