Search Results
Results 1 - 10 of 73 for 06/01/2009 (0.05 seconds)
Stories: Agency News
New Book Paints Bernbach as Much Lemon as Legend
Published: June 01, 2009
NEW YORK (AdAge.com) -- Twenty-seven years after the death of the legendary adman and DDB founder, the agency's former PR director has quietly self-published a 200-page tell-all, "Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising," that shatters the image of Mr. Bernbach as masterful copywriter and confident ad titan.
Stories: Special Report: Women to Watch 2009
Published: June 01, 2009
Facebook may lay claim to being the world's top social networking site, but in the mobile arena, MySpace has the leg up in turning eyeballs into dollars -- thanks to Chandra Hill.
Stories: Special Report: Women to Watch 2009
Published: June 01, 2009
In her impressive career at Crispin Porter & Bogusky, Tiffany Kosel has garnered awards at nearly every show out there, from Clios to Cannes Lions.
Stories: Special Report: Women to Watch 2009
Published: June 01, 2009
Since joining Sci-Fi in 2007 from NBC Universal sibling Bravo as the network's first VP-strategic marketing, Ms. Weisenberg has helped Sci-Fi achieve an 11% increase in ad revenue, according to TNS Media Intelligence, by creating programs that broaden the perception of the Sci-Fi brand to both viewers and advertisers.
Stories: Digital
Need to Check Your Cholesterol? There Will Be an App for That
Published: June 01, 2009
NEW YORK (AdAge.com) -- Forget checking the weather or finding the nearest pizza joint; very soon you'll be keeping tabs on your glucose level and blood pressure with your iPhone. That's right, Apple's skyrocketing cellphone is set to become an important, and potentially huge, marketing battleground for Big Pharma.
Stories: Special Report: Women to Watch 2009
Published: June 01, 2009
Coca-Cola Co. is emerging as an industry leader in value-based compensation, and the woman behind that push is Sarah Madden Armstrong, director-worldwide media and communication operations.
Stories: News
Future of Advertising? Print, TV, Online Ads
Published: June 01, 2009
BATAVIA, Ohio (AdAge.com) -- A research project commissioned late last year with dire-sounding rhetoric about a crisis in advertising has produced decidedly calming conclusions. Among them: Threats posed by DVRs and clutter to TV ads are overblown; print and online advertising are effective; and word-of-mouth about brands is largely driven by paid media ads.
Stories: Digital: Columns
Can Microsoft's Bing Be the Brand-Builder It's Looking For?
Published: June 01, 2009
Microsoft's new search engine is expected to launch any day now, with new bells and whistles that have leaked out in screenshots. But perhaps more important than any new feature is whether Microsoft's new brand name for its search engine -- Bing -- will take off with consumers.
Stories: Special Report: Women to Watch 2009
Published: June 01, 2009
More TV ads these days look less like the hard-sell entreaties of yore that interrupted and distracted and instead seem a part of the TV programs they support. You can give some credit to NBC Universal's Barbara Blangiardi for that ongoing metamorphosis.
Stories: Special Report: Women to Watch 2009
Published: June 01, 2009
Martine Reardon took on her new role as exec VP-marketing following Macy's reorganization earlier this year. And while it's clear she's thrilled with the possibilities, she's also serious about her role as custodian of the institution she once admired from afar.
(What is RSS?)