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Results 1 - 10 of 24 for 06/10/2009 (0.02 seconds)
Stories: News
P&G Experiments With E-Commerce in China
Published: June 10, 2009
Procter & Gamble Co. is experimenting with e-commerce in China, the world's largest internet market.
Blogs: DigitalNext
How Xbox's Social Strategy Could Change Gaming Forever
Published: June 10, 2009
At the recent E3 Expo, Xbox fans eagerly anticipated news around their favorite gaming console. Expected announcements ranged from the unveiling of a new motion-control system to the release of several hot new games including "Halo 3: ODST." While each of these is a big deal for the gaming community, it was another announcement that might result in a "game over" message to the competition and a significant shift in the impact of gaming and in-game marketing.
Stories: People & Players
Former Leo Burnett President Len Matthews Dies at 87
Published: June 10, 2009
NEW YORK (AdAge.com) -- Leonard S. Matthews, former president of Leo Burnett Worldwide, died in San Diego last week of pneumonia. He was 87 years old.
Stories: News
How AT&T Should Handle the Online iPhone Price Backlash
Published: June 10, 2009
SAN FRANCISCO (AdAge.com) -- IPhone mania is biting back at AT&T. A stream of online chatter that began shortly after Apple announced that a faster and beefed-up iPhone would hit AT&T on June 19 has swelled into an online tsunami of discontent among iPhone users upset that they can't purchase the new iPhone for $199. So what's the iPhone's exclusive carrier to do?
Blogs: DigitalNext
How Firefox Gets Grass-roots Marketing Right
Published: June 10, 2009
The tiny non-profit Mozilla Corp., whose open-source Firefox web browser has 22.51% of the market and is the second-most-popular browser behind Microsoft's Internet Explorer, practices grass-roots marketing at its finest.
Blogs: Power 150 Blog
Raising the Bar, 30 Steps at a Time
Published: June 10, 2009
As of today, we're adding PostRank into the pre-evaluation mix and raising the minimum objective point total 50, which will put new blogs around the 720-730 mark when the enter the Power 150.
Stories: Digital
Published: June 10, 2009
SAN FRANCISCO (AdAge.com) -- Lots of brands are giving Facebook a lot of face time in their advertising lately. In a TV spot unveiled over the weekend to launch the Palm Pre, Sprint plugs Facebook to show that the social network is accessible and live on the smartphone.
Stories: News
NFL: Marketer Logos on Practice Jerseys Not a Tryout for Future Deals
Published: June 10, 2009
NEW YORK (AdAge.com) -- The Denver Broncos, Detroit Lions, Green Bay Packers, Houston Texans and Tennessee Titans are among the NFL franchises that have publicly said they are exploring sponsorship deals that would put marketers' names and logos on team practice jerseys.
Stories: MediaWorks
Tweeting Your Brand: Proceed With Caution
Published: June 10, 2009
If you haven't been living under a rock lately, you've probably heard a lot about Twitter, the free micro-blogging utility which allows members to share short messages, or tweets. It also a place where brands can interact with consumers directly, to either reinforce strong relationships with their loyal bases or attract new followings. Twitter largely remains an ad-free environment, but it was only a matter of time before the service began to show promise for marketers.
Stories: MediaWorks
NBA Wins in Hoops vs. Hockey Face-Off
Published: June 10, 2009
MINNEAPOLIS (AdAge.com) -- During Campaign 2008, political scientists devoured demographic data. But maybe they should have been watching TV viewing behavior, such as the ratings for basketball and hockey, the two sports that defined the race's two dominant personalities, Barack Obama and Sarah Palin.
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