Search Results
Results 1 - 10 of 35 for 06/11/2009 (0.06 seconds)
Stories: Web Video Report News
NBCU-60 Frames Deal a Trendsetter
Published: October 22, 2008
NBC Universal's union with Web video shop 60 Frames may usher in a new urgency on the part of independent Web producers to cozy up to big media.
Stories: News
AdMarket 50 Takes the Plunge With Falling Dow
Published: October 22, 2008
LOS ANGELES (AdAge.com) -- The Dow on Wednesday plunged 514 points, or 5.7%, amid weak earnings reports and mounting fears of prolonged recession. The AdMarket 50, meanwhile, slumped 5.2%, with 49 of the leading marketer, media and agency stocks heading lower.
Stories: Viewpoint
In Rare Move, China's Marketers Slash Ad Budgets
Published: October 22, 2008
While the world's economic markets collapsed, China has always been a 'safe bet.' In times of global turmoil, business growth and marketing budgets improved. At a recent International Advertising Association conference in the U.S. in April, I was on a panel about 'surviving the downturn' and it gave me the chance to sneer "What downturn? I'm from China."
Stories: Video
The New Age of Political-Ad Neuromarketing
Published: October 22, 2008
NEW YORK (AdAge.com) -- U.S. politicians and the marketing agencies that serve them are keenly interested in using controversial neuromarketing techniques in their election advertising campaigns. That's one of the points that comes out of Martin Lindstrom's new Doubleday book, "Buyology." The book is actually a report on the globetrotting marketing consultant's three-year, multimillion-dollar research project that exposed 2,000 consumers to branding materials while scanning their brains.
Stories: Web Video Report Case Studies
Former TV Hosts Find Online Success
Published: October 22, 2008
Rhett McLaughlin and Link Neal shine as a Web comedy duo creating videos, spoofs, music videos and tongue-in-cheek interviews.
Stories: Global News
Published: October 22, 2008
Blogger Roger Pe looks at how the colorful ads on buses have improved with technological enhancements and given the Philippines a new meaning for mobile marketing.
Blogs: Garfield The Blog
'Paging Dr. Mengele. Paging Dr. Mengele...'
Published: October 22, 2008
Crispin Porter & Bogusky is not trying to elicit the most grotesque echoes of the Holocaust in its latest effort for VW. But, either due to an institutional tin ear or vast histroical ignorance, they've somehow managed to do it anyway.
Stories: MediaWorks
Readers Do Care if Their Magazines Are Green
Published: October 22, 2008
NEW YORK (AdAge.com) -- Magazine readers are concerned about the environment and are already taking steps to live more sustainably, according to a survey of Hearst Magazines subscribers aged 13 and up. Almost four out of five respondents agreed that everyone should care about being eco-friendly, the survey found.
Stories: MediaWorks: In Other News
New Adventures for Bat Boy, and His Tabloid Creator
Published: October 22, 2008
New Adventures for Bat Boy, and His Tabloid Creator The New York Times reports on the formation of a new company, Bat Boy L.L.C., which is reviving the offbeat tabloid Weekly World News as a web site. Founder Neil McGinness ran the entertainment and comedy division at IMG Media, was an executive at National Lampoon and handled marketing at Broadway Video, founded by Lorne Michaels, the producer of "Saturday Night Live." Mr. McGinness plans to sell advertising online, license characters featured in the News -- he is talking to toy companies -- and develop movie deals based on the publication's content. Recent stories from the revamped web site are more satirical than in The News of days gone by, which presented its subjects seriously. There are articles about Sarah Palin's having posed with an alien beer, the world's fattest cat competing on NBC's "The Biggest Loser" and the cause of Madonna's divorce: that Alex Rodriguez is her son.
(What is RSS?)