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Results 1 - 10 of 19 for 06/16/2009 (0.04 seconds)
Stories: Web Video Report News
Web Video Ad Price Survey: $12.39 CPM
Published: August 13, 2008
Web-video advertising prices are all over the map, and a survey is only as good as its data, but TubeMogul found a low average CPM for ads in the medium.
Stories: MediaWorks
Olympics Give NBC Universal First Crack at Cross-Media Metric
Published: August 13, 2008
NEW YORK (AdAge.com) -- NBC Universal displayed its first attempt to measure consumption of the Olympics across diverse media platforms today, suggesting that views of the Beijing Games via mobile devices and the web were gaining serious traction.
Blogs: Adages
Enfartico Creator Reaches Out, Touches Us
Published: August 13, 2008
Months into the venture, the ad world isn't showing any signs of improved faith in the WPP-Dell venture dubbed Enfatico. Rather, haters continue to defecate all over its prospects of success, the latest evidence being this: enfartico.com, a site that mocks everything about the start-up shop.
Blogs: China Olympics 2008
Published: August 13, 2008
For all athletes competing in the Olympic Games in Beijing, the experience and honor that comes from representing their country on this international stage will last a lifetime. They will become heroes at home and perhaps worldwide. For some athletes, particularly the photogenic ones, the recognition will turn into something more -- celebrity.
Stories: Web Video Report News
NBC Scrambles to Stem Olympic Piracy
Published: August 13, 2008
It was inevitable: All that great content on the Web from the Olympics Games was bound to be hijacked. NBC resonded with takedown notices.
Stories: MediaWorks
Published: August 13, 2008
NEW YORK (AdAge.com) -- Selling copies of magazines has not, as a practice, advanced in step with other parts of the media business. New subscribers still have to wait weeks for their first issue; newsstands still can't sell even half of the copies they accept from publishers. But a couple of interesting approaches have bubbled up lately to provide a little hope.
Blogs: Small Agency Diary
10 Ways to Increase Your Marketing IQ This Summer
Published: August 13, 2008
Stories: Web Video Report News
Sony Cherry-Picks 'Rocketboom'
Published: August 13, 2008
First it was "Wallstrip" getting in bed with CBS. Now it's "Rocketboom" and Sony. Big media is cherry picking Web shows that resonate.
Blogs: China Olympics 2008
Checking Out the Corporate Check-Writers
Published: August 13, 2008
It's no secret that the Olympic Games rely heavily on corporate sponsorship. It was true in Athens and it certainly is true in Beijing. Sponsors have an extremely high-profile position on the Olympic Green, and some of them are doing some pretty interesting things.
Stories: MediaWorks
NBC Scores Highest Ratings So Far
Published: August 13, 2008
MINNEAPOLIS (AdAge.com) -- Women's gymnastics and Michael Phelps' latest swimming exploits took place in the Beijing morning, which made them live in Eastern and Central prime time, helping NBC attain its highest 2008 Olympics ratings yet. Tuesday night's events ended up with a 12.4/34 rating and share in the ad-centric adult 18-49 demographic.
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