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Results 1 - 10 of 11 for 07/02/2009 (0.06 seconds)
Blogs: Adages
Modernista Puts a Price on Ideas -- and Gets $45
Published: July 02, 2009
What's with agencies and eBay these days? For nearly as much money as a case of suds, Modernista used the site yesterday to auction off a pack of 12 commercial scripts suitable for a beer marketer.
Blogs: Adages
Subway Puts Phelps Back in Its Advertising Pool
Published: July 02, 2009
So you heard the one about the world's fastest swimmer and the bong? Michael Phelps, infamously, admitted to an ill-advised toke at a party and a pictures was shot 'round the world last winter that potentially jeopardized millions in sponsorships.
Stories: Agency News
Greg Bell Departs Venables Bell & Partners
Published: July 02, 2009
NEW YORK (AdAge.com) -- Greg Bell, co-founder and co-creative director of hot indie shop Venables Bell & Partners, San Francisco, is departing the agency.
Blogs: GoodWorks
Brewer Pushes Bicycling to Help the Planet
Published: July 02, 2009
The New Belgium Brewing Co. is giving away more than 1,500 cruiser bikes to encourage Americans to cut down their carbon footprints as part of the annual Tour de Fat bicycling festival, which will launch its 11-city run in Chicago on July 11.
Stories: Agency News
Gap Awards Holiday Campaign Duties to Crispin
Published: July 02, 2009
NEW YORK (AdAge.com) -- Gap Inc. is busy finalizing a deal with Crispin Porter & Bogusky to handle its flagship brand's holiday campaign, according to executives familiar with the matter. The move could be a precursor to a full-blown account shift if last year's Old Navy review is any indication. Gap Inc. put out an open call for fresh creative ideas for that brand and ultimately handed the entire $200 million account to Crispin in October.
Stories: Agency News
Crown Imports on the Lookout for Media Agency
Published: July 02, 2009
CHICAGO (AdAge.com) -- Corona marketer Crown Imports is seeking a media agency to handle buying and planning for its brand portfolio, which includes the Corona Extra, Corona Light, Modelo Especial and Pacifico beer brands.
Stories: Digital: Viral Video Charts
Who's Not Sick of Sexualized Sandwiches? Viral-Video Viewers
Published: July 02, 2009
Carl's Jr. snuck onto the Viral Video Chart this week in the No. 10 spot with its video of "The Hills" star Audrina Patridge eating a Teriyaki burger in a gold bikini.
Blogs: DigitalNext
Earned Media: Is No Chatter Worse Than Negative Chatter?
Published: July 02, 2009
While we discuss how earned media is an output of the combination of paid media and owned media, I think the simplification of the three terms has made a mess out of the expectations of clients everywhere.
Stories: Agency News
Unilever to Review Massive Global Media Account
Published: July 02, 2009
NEW YORK (AdAge.com) -- One of the world's largest advertisers, Unilever, is launching a massive review of its media planning and buying later this month encompassing 13 countries around the globe. The payoff for the winning agencies will be huge, considering that Unilever spent $755 million in measured media in the U.S. alone last year; Ad Age's annual Leading National Advertisers report found that the consumer-package-goods giant laid out $2.4 billion overall on advertising in the U.S. in 2008.
Stories: Global News
Online Ad Spending Overseas to Hit $25 Billion by 2013
Published: July 02, 2009
LONDON (AdAge.com) -- Internet ad spending is forecast to keep growing despite the recession, but the mix of online spending is changing as display falls further out of favor with marketers, leaving online alternatives to fight for the marketing dollar.
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