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Results 1 - 10 of 18 for 07/06/2009 (0.05 seconds)
Stories: News
Gastric-Band Maker Reaches Out With YouTube Channel
Published: July 06, 2009
NEW YORK (AdAge.com) -- Ethicon Endo-Surgery's Realize adjustable gastric band is the first device of its kind to have a branded YouTube channel. It went live June 20 and already has nearly 8,000 views. Ethicon also has a branded site for the band, where patients can learn more about the surgery and join the device's online support program.
Stories: Agency News
Learning Twitter? Don't Take Your Cues From These Agencies
Published: July 06, 2009
NEW YORK (AdAge.com) -- As Twitter moves into the business mainstream, nearing some 35 million unique global visitors, according to ComScore, it's increasingly clear that one community has yet to fully embrace the social-networking tool du jour: agencies.
Stories: MediaWorks
It's Back: 25 MORE Media People You Should Follow on Twitter
Published: July 06, 2009
NEW YORK (AdAge.com) -- In the spirit of summer movie sequels -- and shades of "I Still Know What You Did Last Summer" -- here are 25 more media people you should follow on Twitter, a sequel to our earlier "25 Media People You Should Follow on Twitter."
Stories: MediaWorks
Jackson's Death Marks Turning Point for Media Players
Published: July 06, 2009
NEW YORK (AdAge.com) -- Michael Jackson's death prompted an onslaught of memorial media coverage arguably not seen since Princess Diana's passing in 1997 or Elvis Presley's in 1977. But when the King of Rock 'n' Roll died 32 years ago this August, the event was chronicled by only three broadcast networks, and the music industry had no digital downloads or SoundScan. Now the abundance of media platforms makes the King of Pop's death bigger in scope, and it's responsible for big boosts to three media players -- TMZ, BET and iTunes.
Columnists: Al Ries
Advertising Could Do With More of Bernbach's Genius
Published: July 06, 2009
"Nobody's Perfect" is the title of Doris Willens' new book on Bill Bernbach and the golden age of advertising. And just to make sure you get the point of the title, the book explores every imperfection she could find in the career of perhaps the most famous person in the history of advertising. Fair enough. Nobody's perfect. But I think she failed to stress the essence of Bernbach's genius which, in my opinion, was his incredible ability to recognize a good idea.
Stories: TalentWorks
Why This Isn't the Seller's Job Market Agencies Think It Is
Published: July 06, 2009
Sure, there are still more job seekers than there are jobs. But the danger for agencies is to neglect the very best talent they have on staff, even in these torrid economic times.
Stories: People & Players
Robert Louis-Dreyfus, Former Saatchi CEO, Dies at 63
Published: July 06, 2009
NEW YORK (AdAge.com) -- Robert Louis-Dreyfus, best known in the ad industry as the man who brought Saatchi & Saatchi back from the brink of financial ruin during his run as London-based CEO of the holding company from 1990 to 1993, died of leukemia on July 4. He was 63.
Stories: MediaWorks
Kindle Goes on Vacation, but Will It Get to the Beach?
Published: July 06, 2009
NEW YORK (AdAge.com) -- You just paid $489 for your new Kindle DX. Now you're on vacation; perfect time for a leisurely read. But will your new digital toy join you seaside?
Stories: MediaWorks
Subaru Stays Ahead of Upfront With TV Integrations
Published: July 06, 2009
NEW YORK (AdAge.com) -- As the upfront marketplace remains stalled between ad buyers and network ad sellers, advertisers such as carmaker Subaru have come armed with a months-long strategy to break the impasse and sign ad deals that get their brands key integrations into upcoming shows.
Stories: MediaWorks
What Magazine Cover Lines Have Caught Your Attention?
Published: July 06, 2009
NEW YORK (AdAge.com) -- The halfway point in 2009 is also the halfway point to Advertising Age's annual Book of Tens, in which we turn over an issue to lists of everything from ads our critic loved to the top media feuds of the year . This year we hope to add a new category: the 10 most intriguing, funniest, scariest, most compelling or most surprising magazine cover lines of the year. And we're going to need your help.
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