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Results 1 - 10 of 21 for 07/09/2009 (0.96 seconds)
Stories: MediaWorks
A Wondrous Orb of Light, Warmth and Unconditional Love -- Not!
Published: July 09, 2009
Like many of you, I've had a big problem with the mainstream media's coverage of the defining story of the past two weeks. The cruel speculation, the invasive badgering of family members and friends, the unseemly fascination with autopsies and coffins and interments: Why, I ask you, can't or won't the media stop dwelling on the tragic deaths of those seven U.S. soldiers in Afghanistan? Fortunately, one brave soul refuses to go along with the herd.
Stories: MediaWorks
Summer Series Set Bronze Standard at Best
Published: July 09, 2009
MINNEAPOLIS (AdAge.com) -- For the past few summers, NBC, Fox and ABC have tried to bill "America's Got Talent," "So You Think You Can Dance" and "Wipeout" as hot summer hits. And while all three are quite successful summer series, none looks like it would be overly successful in the fall or spring, up against first-run fare.
Blogs: DigitalNext
Bing vs. Google: 'Judy Consumer' Can't Tell a Difference
Published: July 09, 2009
When I read the plethora of opinions the experts are spinning about whether Bing is better than Google, I wonder what "Judy Consumer" thinks. I suspect the subtleties of the technology are probably lost on her.
Stories: TalentWorks
How to Position Yourself as a Financial Asset
Published: July 09, 2009
In recent conversations with executives in the technology and marketing spheres, I've found that most everyone agrees on certain key points that help resumes stand out. Whether you're unemployed, underemployed, or simply looking for an opportunity to grow and prove your professional worth, this is a climate you can and should take advantage of.
Blogs: Adages
United Is Happy to Answer Your Complaints After You Humiliate Them
Published: July 09, 2009
If companies did what was right in the first place, they wouldn't have to be publicly humiliated.
Stories: MediaWorks
Crain Communications Promotes Christopher Crain
Published: July 09, 2009
NEW YORK (AdAge.com) -- Christopher Crain, 33, has been appointed group publisher of several Crain publications including Pensions & Investments, Business Insurance, Workforce Magazine and the recently acquired Staffing Industry Analysts group.
Stories: Digital: Viral Video Charts
Rollerskating Babies, Painted Bodies Rack up Viral Views
Published: July 09, 2009
NEW YORK (AdAge.com) -- With a whopping almost 4 million views -- that's a record single-week view count for the Viral Video Chart -- Air New Zealand returns to the chart with its "Nothing to Hide" campaign.
Stories: MediaWorks Idea of the Week
Published: July 09, 2009
Counterfeit drugs not only cost drug companies a lot of money each year but also can cause long-term side effects or in some cases death. Drug company Pfizer and its agency, Universal McCann, decided to take the lead in fighting against the availability of counterfeit drugs on the internet and shock people into taking the problem more seriously. For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.
Stories: MediaWorks
How to Get Radio and Outdoor on Media Plans Earlier
Published: July 09, 2009
NEW YORK (AdAge.com) -- For the past five years, John Partilla has changed the way advertisers think about media companies. As president of Time Warner's global marketing group, Mr. Partilla helped shape strategic marketing relationships with marketers by performing agency-like creative services for campaigns that ran in Time Warner properties. Now Mr. Partilla wants to do for radio and outdoor what he's already done for TV, publishing and the web as Clear Channel's president of global media sales.
Stories: CMO Strategy
True Efficiency Requires More Than Cutting Costs
Published: July 09, 2009
The pressure to cut costs is stronger than ever, as advertisers and agencies talk about how to reconfigure their marketing processes. But instead of cutting the marketing/media budget, headcount and nonessential expenses by a certain percentage, companies and agencies need to take a close look at how their marketing organizations are structured as well as their processes for getting things done.
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