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Results 1 - 10 of 41 for 07/13/2009 (0.04 seconds)
Stories: Digital
What's Your Brand's Social Score?
Published: July 13, 2009
NEW YORK (AdAge.com) -- Razorfish and Ogilvy PR are trying out new social-media measurements that share traits with Net Promoter in that they're open, public, easy to replicate -- and they aim to become a standard, if not of customer satisfaction than of customer conversation.
Stories: Digital
Hottest Gaming Platform on Earth? The iPhone App Store
Published: July 13, 2009
Games represent the largest category in the app store -- 10,000 titles, or 18%, of all apps -- and also include some of the most technically innovative and financially successful titles.
Stories: CMO Strategy
How LendingTree Plans to Rebrand in Tough Environment for Financial Cos.
Published: July 13, 2009
YORK, Pa. (AdAge.com) -- Online lending pioneer LendingTree has weathered a tough couple of years in the mortgage and real-estate industry. But now the business, whose parent Tree.com spun off from IAC last year, is gearing up for a rebrand and a renewed marketing effort.
Stories: TalentWorks
Clients, Let Agencies Be Part of the Hiring Process
Published: July 13, 2009
Attract and retain customers. That's what advertising agencies get paid to do. But since the economy took a tumble, everything changed. Today, clients should be asking more of their agencies. The key to getting more output is letting your ad agency play a bigger role in all aspects of the organization that impact the customer experience. Let's start with your employees.
Columnists: Jonah Bloom
Seven Steps to Help Your Agency Fight Commoditization
Published: July 13, 2009
Based on reader thoughts and some further discussion with industry leaders, here are seven ways to combat commoditization.
Stories: MediaWorks
Published: July 13, 2009
MINNEAPOLIS (AdAge.com) -- Spoiler alert! At the risk of giving away the ending, it's a pretty good bet the world won't end in "Meteor," NBC's two part miniseries running on successive Sundays. The miniseries, however, remains in peril.
Blogs: DigitalNext
Your Phone as Computer Mouse for an Interactive World
Published: July 13, 2009
As branded apps go the way of the microsite, this emerging mobile technology of augmented reality will open new doors for marketers.
Stories: Digital
Facebook Turns Focus Group With Splenda Product-Sampling App
Published: July 13, 2009
NEW YORK (AdAge.com) -- Marketers looking to launch a new food product might peddle freebies at grocery stores, embrace street sampling or organize focus groups. Splenda instead turned to Facebook.
Stories: News
Social Media Allows Giants to Exploit Niche Markets
Published: July 13, 2009
CHICAGO (AdAge.com) -- The package-goods model has always been a no-brainer: Create a mass-appeal product; distribute it nationally; stoke demand with big-budget, shotgun-style advertising to spray the widest possible market; and hope sales hit the magical $100 million first-year benchmark. But that traditional model is evolving at major marketers such as General Mills.
Stories: Top Work
Aussie Beer VB Toasts the Everyman, Nike and Livestrong Send Messages to Cyclists and Other New Work
Published: July 13, 2009
In this week's episode of Creativity's Top 5, Barkley dresses up the Johnson County Library's delivery trucks with fake brands inspired by literary favorites; 2Degrees and TBWA/Whybin launches a mobile service in New Zealand; DDB, Stockholm, and North Kingdom test if web users are fit for the Swedish Armed Forces; VB and Droga5, Sydney, raise a glass to the Everyman; and Wieden & Kennedy, Nike and Livestrong create a robot that lets people from anywhere in the world chalk messages of inspiration, hope and encouragement directly on the course of the Tour de France.
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