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Results 1 - 10 of 31 for 07/20/2009 (0.02 seconds)
Stories: News
Obama Wants to Avoid Health-Care-Reform Ad War
Published: July 20, 2009
NEW YORK (AdAge.com) -- If supporters of health-care legislation seem like they're in a hurry to get a bill passed, it might be because they're hoping to avoid a costly ad war they would stand a good chance of losing.
Stories: News
Starbucks Goes Back to Its Roots With Cafe Concept
Published: July 20, 2009
CHICAGO (AdAge.com) -- Starbucks is going back to its premium-coffeehouse roots -- by building premium coffeehouses. The chain, in the latest attempt to negotiate its turnaround, is focusing on stores with smaller-batch coffee, community involvement and entertainment.
Stories: News
Bob Garfield's 'Chaos Scenario' Set to Publish Aug. 3
Published: July 20, 2009
NEW YORK (AdAge.com) -- On Aug. 3, Ad Age Editor at Large Bob Garfield will release his book, "The Chaos Scenario," which documents the converging forces he believes doom mass media and mass marketing as we've always known them.
Stories: Hispanic Marketing
Televisa Doesn't Have U.S. Digital Rights to Shows Aired by Univision
Published: July 20, 2009
NEW YORK (AdAge.com) -- In a victory for Univision Communications in a long battle over who has the U.S. digital rights to the popular shows made by Mexican media giant Grupo Televisa and aired in the U.S. by the leading Spanish-language broadcaster Univision, a U.S. judge ruled that it's not Televisa.
Stories: CMO Strategy
Efficiency Is Good, But Effectiveness Is Better
Published: July 20, 2009
Michael Fassnacht raised some valid points in his July 9 column, "True Efficiency Requires More than Cutting Costs: Marketers Need to Determine Where They're Wasting Time, Money, Resources." I am CEO of a global marketing consultancy, EffectiveBrands, that works with leading marketers at companies such as Unilever, Starbucks, GlaxoSmithKline and Lloyd's Banking Group. My partners and I are all former marketers with experience at various global corporations including P&G, Mars and Novartis. We know, firsthand, the pressure marketing chiefs face to streamline their operations and somehow squeeze a bigger bang from every buck they spend. Mr. Fassnacht rightly points out that everyone is under pressure these days to cut costs and the initial focus of cuts is usually on reducing expenses in the marketing/media budget, headcount and nonessential expenses by some percentage.
Stories: MediaWorks
Publishers Fret Over September Issues
Published: July 20, 2009
NEW YORK (AdAge.com) -- Fashion and beauty magazines are set to reveal this week how well, or how poorly, they sold ad pages into the upcoming make-or-break September issues. The titles' extended deadlines to sell ads, along with their general unease talking about the subject any earlier than necessary, suggest that the picture isn't going to be so pretty this year.
Blogs: DigitalNext
Advertising Will Change Forever
Published: July 20, 2009
Inside every Forrester Research projection is an idea or 10 about the future. Those ideas can be powerful, and they come from research with marketers and consumers. My colleague Shar Van Boskirk just published our five-year interactive marketing forecast. The idea inside it is the real kicker. Digital, which will be about 12% of overall advertising spend in 2009, is likely to grow to about 21% in five years. Along the way overall advertising budgets won't grow much. This is huge.
Stories: MediaWorks
Bud Light vs. Coors Light: Who Brewed the Best Media Strategy?
Published: July 20, 2009
As summer peaks and temperatures begin to soar, the marketers of Bud Light and Coors Light duke it out for "share of cooler" with large-scale media campaigns. We explored their media strategies.
Stories: Agency News
Duff Stewart Named CEO of Idea City
Published: July 20, 2009
NEW YORK (AdAge.com) -- GSD&M Idea City founder Roy Spence is handing the title of CEO to agency veteran Duff Stewart, the Austin, Texas-based agency announced today.
Stories: Digital
Armstrong: Think of AOL Like Disney, a Company 'That Delights You'
Published: July 20, 2009
NEW YORK (AdAge.com) -- It's been 100 days since Tim Armstrong leapt from Google to become CEO of AOL. He's spent the better part of those days on various planes, visiting the company's offices around the globe as part of a crash-course in all things AOL.We sat down with Mr. Armstrong last week to talk about what comes next.
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