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Results 1 - 10 of 33 for 07/23/2008 (0.98 seconds)
Stories: News
Olympic Deal Sealed: Obama Makes $5 Million Buy
Published: July 23, 2008
WASHINGTON (AdAge.com) -- It's official. Sen. Barack Obama's campaign will be among the TV sponsors of NBC Universal's Olympics coverage. In the first significant network-TV buy for any presidential candidate in at least 12 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads.
Stories: Web Video Report Case Studies
David Jr.'s Man-on-the-Street Schtick Wins Sponsors
Published: July 23, 2008
As the Web-video entertainment genre lurches toward a business model, sponsorship has emerged as an early way to reward creators for their content, even if they don't have the mass reach of traditional media. Web-video auteur David Jr., aka David Bruce Bates Jr., has landed sponsors like Puma and Starburst candies with his man-on-the-street stylings.
Blogs: Small Agency Diary
Vacations Aren't Just for Wimps
Published: July 23, 2008
As I pack my suitcase, I can't help but think of all of the people I know in advertising and public relations who pride themselves on not taking vacations. Or at least a real one that lasts more than a few days. Well guess what: In an industry that has more than its fair share of awards shows, there's no award for "Most Years Without Taking a Vacation."
Stories: MediaWorks
Freeloader Crashes Party With Friendloader
Published: July 23, 2008
It's around this time every summer that Freeloader's party invites begin to dry up and the social calendar begins to look a bit thin. Oh sure, we have more time to catch up with our actual friends and engage in glamorous evening activities like laundry and dishes, but there's always that nagging feeling that we should be at some cocktail party, eating someone's mini burgers.
Stories: Web Video Report Featured Videos
'Look Ma! Ten Fingers!'—Instructional Video
Published: July 23, 2008
While the how-to genre may get sniffed at by Web-video artistes in Hollywood, it's racking up sponsorships by companies interested in putting their advertising next to predictable, safe and evergreen content. This Howcast.com video exemplifies how to do how-tos. (And how to draw about a quarter million views in a couple weeks.)
Stories: News
McDonald's Aims to 'Evolve' Dollar Menu
Published: July 23, 2008
CHICAGO (AdAge.com) -- Admitting to problems with franchisees over a platform that's behind much of its turnaround, McDonald's is determined to tweak its dollar menu until it's profitable. In a second-quarter earnings call with analysts Wednesday, Ralph Alvarez, the chain's president-chief operating officer, cited increased commodity costs, declining margins and franchisee profitability for the change.
Stories: DataCenter: Salary Surveys
Published: July 23, 2008
Index to the Ad Age's 2008 Executive Compensation Special Report
Stories: News
Adidas Designs for Chinese Olympic Team
Published: July 23, 2008
Adidas has unveiled the design of the official presentation suit for the Chinese Olympic Team.
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