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Results 1 - 10 of 28 for 07/24/2008 (0.07 seconds)
Stories: News
50 Cent Sues Taco Bell Over Value-Menu Stunt
Published: July 24, 2008
CHICAGO (AdAge.com) -- Not all publicity is good publicity, at least according to 50 Cent. The rapper, whose real name is Curtis Jackson, filed a lawsuit against Taco Bell on Wednesday for using his name and likeness without permission. Mr. Jackson claims trademark dilution, false designation of sponsorship, unjust enrichment and a violation of his civil rights, among other claims. He's seeking $4 million in damages.
Stories: MediaWorks
'Iron Man' vs. 'The Dark Knight'
Published: July 24, 2008
Summer blockbusters "Iron Man" and "The Dark Knight" both showed superhero-like powers when it came to pulling in box-office receipts. The marketing and media behind these two Hollywood franchises was a critical ingredient to maximizing both films' potential. Paramount developed the "Iron Man" media strategy for Marvel Entertainment's first funded production, while Warner Bros. was behind "The Dark Knight." The companies took quite different media strategies. Optimedia U.S. President Antony Young reviews how well they did.
Stories: Digital
Marketers Start to Dial Up Ads for iPhone Apps
Published: July 24, 2008
NEW YORK (AdAge.com) -- Free applications, the darlings of the new iPhone, are the latest in tech cool. They're also the latest place marketers are plugging their ad messages.
Stories: Video
'Sex and the City' Creator Pooh-Poohs Internet as First-Run Platform
Published: July 24, 2008
NEW YORK (AdAge.com) -- As Hollywood continues to buzz over the Google deal that makes top TV writer Seth MacFarlane an internet producer, Ad Age Digital Editor Abbey Klaassen caught up with "Sex and the City" creator Darren Star for his take on the debate. He doesn't see first-run TV programs migrating to the web in a similar fashion and doubts there is enough advertising money online to support the launch of high-quality, hour-long TV dramas there. He also discusses his surprising attitudes about product placement.
Stories: News
Carl's Jr. CEO Is More Than Happy That Sex Sells
Published: July 24, 2008
CHICAGO (AdAge.com) -- Andy Puzder isn't afraid of fat. The president-CEO of Carl's Jr. and Hardee's has made a name for his chains by bragging about the caloric and fat content of products such as the Monster Thickburger and unabashedly championing meat. Mr. Puzder spoke to Advertising Age about his company's same-store sales gains, why 99-cent burgers are "garbage" and, of course, those Paris Hilton ads.
Stories: News
OfficeMax Looks for Another Viral Success
Published: July 24, 2008
NEW YORK (AdAge.com) -- OfficeMax is out to vindicate the much-maligned penny this back-to-school season. To back the effort, a series of 11 videos show "Dave" around New York as he attempts to buy everything from a steak dinner to a used car to a diamond engagement ring with pennies.
Stories: MediaWorks
Dobrow Harder to Impress Than Tee Vee Cognoscenti
Published: July 24, 2008
NEW YORK (AdAge.com) -- While I may consider "Saving Grace" lazy, generic TV masquerading as something totally deep, it's not hard to discern why the show has attracted a reasonable following. It boasts an ideal lead-in ("The Closer," its smarter and cooler TNT big sister), comatose people can follow its narratives, and everybody likes to gawk at cute detective chicks in low-cut tops and skinny jeans. What's impossible to understand are the warm critical notices.
Stories: Madison+Vine: Data
Top Online Song/Video Downloads and Music-Related Searches
Published: July 24, 2008
LOS ANGELES -- "7 Things" was the most searched for lyric on Yahoo last month. See full chart for top Yahoo searches, iTunes, AOL and peer-to-peer music downloads.
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