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Results 1 - 10 of 27 for 07/29/2009 (0.02 seconds)
Stories: Agency News
What a Polish Marxist Can Teach Us About Advertising
Published: July 29, 2009
Lowe creative chief Mark Wnek looks at the late Solidarity leader Leszek Kolakowski and what the ad business can learn from his example.
Stories: News
Lutz: GM Agencies Are Safe -- for Now
Published: July 29, 2009
DETROIT (AdAge.com) -- General Motors Co.'s newly appointed marketing chief, Bob Lutz, told Automotive News he plans to take a more hands-on approach to shaping GM's marketing but has no immediate plans to review its accounts or fire its advertising agencies.
Columnists: Guest Columnists
Why Should GM Give Marketing Any Respect?
Published: July 29, 2009
My ex-partner Al Ries and I rarely disagree, but we do part company on his column titled "GM's Lutz Appointment Shows No Respect for Marketing." In my estimation this move supports what Dave Packard of Hewlett-Packard once said: "Marketing is too important to be left to the marketing people."
Stories: News
Sprint to Market Its Boost, Virgin Mobile Brands Separately
Published: July 29, 2009
NEW YORK (AdAge.com) -- Sprint Nextel lost more than 250,000 wireless customers in the second quarter and its year-to-date operating revenue was $16.35 billion, down 11% from last year. Even so, there is one bright spot for Sprint: This quarter the carrier added 938,000 new prepaid customers, which is why it wants to continue building that business with the acquisition of Virgin Mobile USA.
Stories: News
Southern Comfort Pours Entire Media Budget Into Digital
Published: July 29, 2009
CHICAGO (AdAge.com) -- Brown-Forman's Southern Comfort brand -- weary of jostling for notice with other spirits brands during the narrow nightly window when they are permitted to advertise on cable -- is taking its entire media buy digital, allowing it access to programs online it couldn't touch on TV.
Stories: Global News
An Ad That Makes Doctors' Hearts Skip a Beat
Published: July 29, 2009
A snack-chips ad that depicts doctors horsing around with no less serious device than a defibrillator has angered a group of Argentine cardiologists.
Stories: News
Alibaba Develops Online Payments With Bank of China
Published: July 29, 2009
Alibaba, China's largest electronic retailer founded by Jack Ma (pictured), and Bank of China will jointly develop the Alipay Card, a smart card connected to Asia's largest online payment platform.
Stories: Global News
Chinese Marketers Tackle Global Expansion
Published: July 29, 2009
SHANGHAI (AdAge.com) -- The global recession has turned cash-hungry Western companies into primary takeover targets for Chinese companies, and foreign countries into tempting new markets. Marketers such as Lenovo Group, Li Ning Co. and Haier Group are expanding overseas through acquisitions, flashy concept stores and global marketing campaigns.
Stories: News
Armed With Cash and Ambition, Chinese Firms Tackle Global Expansion
Published: July 29, 2009
The global recession has turned cash-hungry western companies into primary takeover targets for Chinese companies, and foreign countries into tempting new markets. Marketers like Lenovo Group, Li Ning Co. and Haier Group are expanding overseas through acquisitions, flashy concept stores and global marketing campaigns.
Stories: MediaWorks
How Verizon, Campbell Soup, Scotts Find Value on Air
Published: July 29, 2009
NEW YORK (AdAge.com) -- Radio companies, like all media companies, are under more pressure than ever to prove their medium's value to marketers. But when three brands opened up their strategies to radio executives at the Advertising Research Foundation's Audio Council in New York, the industry got an insightful look as to what else marketers are looking for from radio.
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