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Results 1 - 10 of 12 for 07/31/2009 (0.08 seconds)
Stories: News
Chrysler to Ditch 'Double Cash' for Clunkers Ads
Published: July 31, 2009
NEW YORK (AdAge.com) -- A week after Chrysler launched a push tied to Uncle Sam's explosively popular "Cash for Clunkers" program -- which the House voted to keep alive with $2 billion in extra funds -- the carmaker is planning to drop ads touting "Double Cash for Your Old Car."
Blogs: Songs For Soap
Stephen Colbert: Black Eyed Peas Missed Many 'Advertunities' in Latest Video
Published: July 31, 2009
In last night's episode of "The Colbert Report," Stephen examined this year's summer jamz, and in the process took issue with the video for the Black Eyed Peas' latest hit, "I Gotta Feeling." He lamented: "Peas, please! You guys are the masters of the mass-market sell-out. You missed so many advertunities!
Columnists: The Media Guy
Vampires Attack Twitter! (Twitter Lives to Tell About It)
Published: July 31, 2009
Media coverage of "Twilight" and "True Blood" has trended steadily upward over the past several weeks, with the seemingly never-ending fan appetite for Robert Pattinson gossip likely keeping the former well ahead of the latter.
Blogs: Campaign Trail
Hutchison Camp Uses SEO to Call Rick Perry 'Gay'
Published: July 31, 2009
Note to politicians: It's hard for people to prove you're behind sleazy brochures stuck under windshields or ads funded by outside groups. It's not so hard to bust your sleazy tactics on your own website. PEOPLE CAN READ YOUR SOURCE CODE!!!
Blogs: Adages
Want Real-Estate Success? Forget Houses, Go With Headshots
Published: July 31, 2009
If you've been following my posts about real-estate agent advertising, you'll have gathered that these people are pioneers in the ad world. Give them a lemon, and they'll dress up in a lemon costume, come up with a clever pun and sell lemonade.
Stories: Video
Putting the 'Social' in MediaCom
Published: July 31, 2009
NEW YORK (AdAge.com) -- In our continuing look at how agencies are creating their social-media capabilities and services, we talk with MediaCom North America CEO Doug Checkeris. Some agencies, like Edelman, have hired in-house social media teams. Others, like BBDO, are using young mentors to teach all their executives how to Facebook, blog, Twitter and otherwise function and think like authentic social-media players. But MediaCom is taking a different route.
Blogs: Small Agency Diary
A Facebook Primer for Small-Agency Owners
Published: July 31, 2009
As everyone rushes on the covered wagons to find marketing gold in social-media land, I thought it made sense to provide some color as it relates to users of social media. Here are the top "Lucky Seven" personalities on Facebook, with a little insight for the marketing gurus out there on how to approach each type.
Stories: Hispanic Marketing
Taking Hispanic Marketing Beyond Language, Acculturation
Published: July 31, 2009
NEW YORK (AdAge.com) -- Starcom MediaVest Group is partnering with NBC Universal-owned Telemundo Communications Group on an in-depth Latino-identity study to give marketers more insight into the changing U.S. Hispanic market and help the companies develop relevant content.
Blogs: GoodWorks
Published: July 31, 2009
With Americans spending an average $450 billion a year on Christmas, one group decided to try to divert some of that to the world's needy. Boxing Clever, a St. Louis-based advertising and digital agency, took on the cause and added a communication strategy to build a bigger movement and drive donations.
Stories: MediaWorks
Reality Repeats Ruling Over Reruns
Published: July 31, 2009
MINNEAPOLIS (AdAge.com) -- Both sitcoms and dramas were pretty much abandoned last night, as they have been all summer, as fewer viewers hang around for cliffhangers or the last laugh in this time of TiVo, online viewing and other options that have made reruns nearly obsolete.
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