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Results 1 - 10 of 30 for 08/03/2009 (0.02 seconds)
Stories: Agency News
Can Kaplan Thaler Help Wendy's Get Past Those Wig Ads?
Emily Bryson York
Published: August 03, 2009
CHICAGO (AdAge.com) -- A woman in a red, braided wig was greeted at Kaplan Thaler Group's office in New York last Wednesday by screaming employees who realized a letter she was carrying said the agency had won Wendy's $300 million advertising account. The wig was symbolic on a couple of levels: It not only represented the chain's iconic roots but was also the lynchpin of a campaign from a previous agency Wendy's would rather forget.
Blogs: DigitalNext
'Judy Consumer' Still Not Sold on Bing
Published: August 03, 2009
I've been seeing Bing's new commercial that explains the "decision engine" promise in more detail (sort of), so I decided to give it a whirl again in a travel-search taste test between it and Google.
Blogs: Small Agency Diary
Published: August 03, 2009
I'm going to share PJA's early-stage agency strategy for 2010. It's going to be hard enough for us to pull it off, so I'm not worried about anyone else running off with our thinking.
Stories: MediaWorks
CBS: Name Your Price for a Super Bowl Spot
Published: August 03, 2009
NEW YORK (AdAge.com) -- Want a Super Bowl ad? Well, just name your price -- and then see if CBS will go for it. In a sign of how the current economy is giving rise to different ad-sales methods, CBS is taking an "under the radar" approach to selling ad time for its broadcast of Super Bowl XLIV from Miami, according to people familiar with the negotiations.
Stories: News
The Story Behind Chevy Volt's $40,000 Price Sticker
Published: August 03, 2009
General Motors' Chevy Volt is turning into a Cobalt-size Chevy compact with a $40,000 sticker. The story of how that happened shows the challenges of bringing new technology to a mainstream vehicle.
Stories: News
Dealers Fret Over Cash-for-Clunkers Program
Published: August 03, 2009
DETROIT (AdAge.com) -- While many are hailing the U.S. government's "Cash for Clunkers" program as a success for sparking showroom traffic and new-vehicle sales, some car dealers are worried about how it will translate financially for their businesses.
Blogs: DigitalNext
Facebook to App Ads: Be on Your Best Behavior
Published: August 03, 2009
Before back-to-school season begins in earnest, Facebook is schooling anyone running ads on its site.
Stories: News
How Bob Lutz Plans to Recapture America's Attention
Published: August 03, 2009
DETROIT (AdAge.com) -- If six months from now, "GM ads look the same as they did six months ago," said Bob Lutz, "then somebody really needs to ask, 'Why is Lutz here?'" The 77-year-old vice chairman and chief marketer of General Motors wants to "recapture the attention of the American public" and to achieve that, he told Automotive News, he's looking toward more product-driven advertising in which designers will have a greater hand, and he will rely more on PR and viral marketing.
Stories: Video
Sales Slump but Vespa Marketing Scooters On
Published: August 03, 2009
NEW YORK (AdAge.com) -- In 2008, as gasoline prices topped $4, sales of 75-miles-per-gallon Vespa scooters spiked to record levels. But in the first two quarters of this year, sales have dropped just as dramatically for the Piaggio subsidiary. But Vespa marketing campaigns continue at full throttle. Last week, the parking lot of Central Park's Tavern on The Green was turned into a maze of test-riding tracks for members of the media. And Piaggio Americas' CEO predicted that U.S. consumers would become serious scooter users over the next five years.
Blogs: The Big Tent
You Don't Need a Celebrity for Brand Credibility
Published: August 03, 2009
Your brand ambassador doesn't have to be a shiny celebrity. Everyday people who tell a story that resonates with all audiences can be just as effective.
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