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Results 1 - 10 of 18 for 08/06/2009 (0.06 seconds)
Stories: Agency News
Why Does 'Creative Director' Describe Two Very Different Jobs?
Published: August 06, 2009
Is it just me, or is the title "creative director" an impossible catch-all? Doesn't it simply encompass too much real estate for any one person to preside over? At one extreme, there's the skill set required to create an overarching idea covering every possible aspect of a marketing or business problem through all channels and media etc. At the other, the skill set required to execute brilliantly.
Stories: MediaWorks Watercooler
Published: August 06, 2009
Never can say goodbye ... until, that is, you don't get paid as much as Simon Cowell, or Ryan Seacrest, or even Randy Jackson. Then you can tweet about your sadness, your heartbreak at leaving the top-rated show, all because they didn't treat you right.
Stories: Global News
Coming Soon to the Russian Internet: A Fight for Ad Volume and Budgets
Published: August 06, 2009
The opening up of the Russian internet remains one of the largest opportunities for online marketers and their clients to break new ground. Givi Topchishvili looks at the upside and downside of Russia's web explosion.
Stories: MediaWorks
NBC Universal Wraps Upfront Sales
Published: August 06, 2009
NEW YORK (AdAge.com) -- NBC Universal has substantially completed its upfront sales, according to a person familiar with the situation, and anticipates total dollars committed to all its properties to be down between 5% and 9%. In a better-than-expected turn, the volume of dollars allocated to its cable outlets is expected to be flat with last year's total. Meanwhile, volume committed to the NBC broadcast network is expected to be down significantly.
Blogs: GoodWorks
How One Company Geared Up for Hard Times
Published: August 06, 2009
When the economy headed south, Pepper Group decided the best way to help itself was by helping others. Tim Padgett, president-CEO of the Palatine, Ill.-based marketing-communications firm, explains why his company created a new business called Volunteer Gear.
Stories: Digital: Viral Video Charts
Nike, Frito-Lay Can't Disrupt Evian's Viral-Video Dominance
Published: August 06, 2009
Nike Skateboarding's "Today Was a Good Day" effort and Frito-Lay's "A Woman's World" campaign are the fresh videos on this week's chart, which was still dominated by Evian's rollerskating babies.
Blogs: Adages
Hundreds Storm NYC JC Penney (to Get Look at David Cook)
Natalie Zmuda
Published: August 06, 2009
To lure people past Macy's and into its new Manhattan store, JC Penney turned to David Cook.
Stories: News
Judge Rules in Powerade-Gatorade Court Battle, but Dispute Lives On
Natalie Zmuda
Published: August 06, 2009
NEW YORK (AdAge.com) -- The bickering between beverage giants PepsiCo and Coca-Cola rages on, with each seeking to portray a federal judge's decision in a bitter and ongoing advertising dispute as a win.
Stories: News
Walmart Vendor Cut Likely to Hit Small Players
Published: August 06, 2009
BATAVIA, Ohio (AdAge.com) -- For decades, Walmart championed small suppliers by giving them a shot at national distribution without crippling slotting fees. But its new drive to reduce the vendors it works with is almost sure to shift the supply landscape and force smaller package-goods players to consolidate or else.
Blogs: Adages
Terra Fossil Wine Teaser Ad Sucks, but Made Me Google Anyway
Published: August 06, 2009
Right in the middle of all those silly local ads during a recent Yankees game came maybe the worst ad I've seen in a long time, though obviously it was meant to be a bad ad -- oh, man, don't I love that kind of cleverness.
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