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Results 1 - 10 of 25 for 08/12/2008 (0.07 seconds)
Stories: CMO Strategy
What's the Future of Brand Journalism? Collision Content
Published: August 12, 2008
There is no denying the radical shift from companies and brands controlling their messages to consumers controlling them. From blogs to YouTube to social networking, consumers have a bigger, louder voice than ever. And they're being heard.
Stories: News
Published: August 12, 2008
NEW YORK (AdAge.com) -- Gap is advertising again. Gap Inc. CEO Glenn Murphy took a tough stance on advertising this spring, noting that the company had trimmed marketing expenditures 18% during the first quarter of the year and would have no qualms about continuing to pare back if its brands didn't meet certain criteria. Now, with a fall campaign rolling out for Gap touting the first full collection by new head designer Patrick Robinson, it looks as if Mr. Murphy thinks Gap is on the right track.
Stories: MediaWorks
Wall Street Journal Embraces Horse Race
Published: August 12, 2008
NEW YORK (AdAge.com) -- The Wall Street Journal is developing a special ad section for the Breeders' Cup this October, the paper's first ad section about a sports property and the Cup's first ad buy in the paper.
Events: Additional Industry Events
Upstream Habitat All About Digital Selling
Published: August 12, 2008
Stories: Digital
GSI Interactive Hires New Creative Director
Published: August 12, 2008
NEW YORK (AdAge.com) -- Dorian Sweet has joined GSI Commerce as VP-executive creative director of GSI Interactive, the digital marketing and design arm of GSI's interactive marketing services division.
Stories: News
Private-Equity Firm Hilco Revives Retail Casualties
Published: August 12, 2008
NEW YORK (AdAge.com) -- While retailers reel in the face of sluggish consumer spending and bankruptcies pile up, private-equity firms are emerging as the beneficiaries. Hilco, a 2-year-old division of private-equity firm Hilco Trading, snaps up well-known brands, spiffs them up and returns them to store shelves via a variety of licensing strategies.
Stories: News
Fast Feeders Move in on Another Meal: Brunch
Published: August 12, 2008
CHICAGO (AdAge.com) -- Not content to have moved in on casual-dining chains' dinner and lunch business, fast-feeders are now going after their brunch crowds, too.
Events: Additional Industry Events
Upstream Habitat All About Digital Selling
Published: August 12, 2008
Stories: MediaWorks Media People
Martha Stewart Living Omnimedia Reshuffles Ad Sales
Published: August 12, 2008
NEW YORK (AdAge.com) -- Martha Stewart Living Omnimedia made a handful of new appointments designed to shore up its nascent group publishing program. The team will be led by Sally Preston in the group publisher role, responsible for the new ad sales group representing all MSLO titles, including Martha Stewart Living, Everyday Food, Martha Stewart Weddings and Body & Soul.
Blogs: China Olympics 2008
Published: August 12, 2008
Working on an Olympic project changes you. It changes the way you think, the vocabulary you use, the way you respond to situations of all kinds. After spending many months preparing for the games and then actually working on the ground on-site, you find you are a different person.
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