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Results 1 - 10 of 24 for 08/18/2008 (0.06 seconds)
Stories: Madison+Vine: News
Lionsgate Tries Bipartisan Approach to 'W' Marketing
Published: August 18, 2008
LOS ANGELES (AdAge.com) -- In marketing Oliver Stone's forthcoming film "W.," Lionsgate has elected to not "misunderestimate" the importance of appealing to both Democrats and Republicans. And so, to build buzz for "W.," Hollywood's largest independent studio will be targeting the Democratic National Convention in Denver next week and the Republican National Convention in Minneapolis with a double-barrel blast of outdoor advertising campaigns prior to the film's Oct. 17 opening.
Stories: News
GM Drops Out of Oscar, Emmy Broadcasts
Published: August 18, 2008
DETROIT (AdAge.com) -- For the first time in more than a decade, General Motors Corp. will be absent as a major sponsor of next year's glitzy Academy Awards broadcast on ABC. The auto giant also has dropped out as an advertiser in next month's broadcast of the Emmy Awards, also on the Walt Disney-owned network.
Stories: MediaWorks
Down Under, TV Show Asks 'Does That Ad Work?'
Published: August 18, 2008
NEW YORK (AdAge.com) -- Here in the U.S., the advertising industry is getting its moment of TV fame thanks to AMC's "Mad Men." But a new TV show in Australia is taking a much more serious approach to advertising, presenting it as a science and a discipline. "The Gruen Transfer," shown on the country's public Australian Broadcasting Corp. network (which does not accept commercials), tries to get behind the ads people see on TV and find out what makes them succeed or fail.
Stories: Video
Imagining a World of Interactive Movie Theaters
Published: August 18, 2008
NEW YORK (AdAge.com) -- Finding ways to turn movie theaters into interactive social-media venues is a major project at New York's Brand Experience Lab. In this interview, lab chairman David Polinchock details experiments that turned 300 solitary moviegoers into coherent teams using body movements in unison to control digital elements on the big screen. This new field of "audience games" hopes to provide marketers with an entirely new way of engaging consumers in brand-oriented digital play prior to the start of the main feature.
Blogs: China Olympics 2008
The King Is Out. Long Live the King.
Published: August 18, 2008
In a devastating turn of events for China, one of the mainland's biggest sports celebrities pulled out of the Olympic Games today. Liu Xiang was unable to compete in a qualifying heat for the men's 110-meter hurdles because of an injury to his right foot. Liu may not be a household name in the U.S. or Europe, but inside China, he is a star.
Blogs: Songs For Soap
Published: August 18, 2008
Vibe blogger Mark Anthony Neal says that Nike's use of Marvin Gaye's national anthem performance in an Olympic TV spot is an "explicit comment on the hegemony of basketball, black music and their products in the world." The H-word always confuses us, but his argument that the ad "silences" and "denies" black struggles really throws us off. Please help us understand.
Stories: MediaWorks
Uh-oh, Where Did Those Newspaper Web Ads Go?
Published: August 18, 2008
CHICAGO (AdAge.com) -- File this under "It can always get worse." Amid the constant stream of circulation declines, vanishing ads and staff reductions that have afflicted print newspapers, some major publishers are seeing online-revenue declines for the first time.
Stories: Agency News
InBev Calls Global Creative Review for Stella Artois
Published: August 18, 2008
NEW YORK (AdAge.com) -- After a 25-year relationship, Lowe Worldwide and Stella Artois are calling it quits. InBev put its Stella Artois brand in play, with the beer maker calling a global creative review for the brand's estimated $40 million to $50 million global account.
Stories: News
Kohl's, JCPenney Look to Reduce Newspaper Advertising
Published: August 18, 2008
NEW YORK (AdAge.com) -- In the face of a tough economic environment, Kohl's and JCPenney are evaluating their newspaper-circular strategy. Retailers of all stripes are looking for more effective ways to stretch their advertising budgets, and for many that includes looking instead to cheaper online programs, as well as more measurable direct mail strategies.
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